Management Development Institute, Gurgaon Marico Face Off Challenge 2015 Recommendation Model for “Parachute Advansed Ayurvedic Hair Oil” Team - Phoenix Ashish Mittal Simerpreet Singh Management Development Institute, Gurgaon

Recommendation Model - Objectives Set - To develop a new recommendation model for the Brand that focuses on Making the conversations regarding the brand’s benefits sustainable Reducing costs of Sale to the Company Recommendation Model - Use of Social Media to increase awareness, Exclusive offers only for first-time customers of the company.

Use of Social Media Expected Result Feature a story of how the brand helped a woman in fighting the problem of hair-fall & changed her life. (1- story /week) Asking the People on Social Media to share it as much as they can. Inviting entries for sharing the experiences with the brand and how it helped them Best entry selected by the judges based on content(60%) and number of shares(40%) gets posted on Official Page and the person gets a free bottle of “Parachute Advansed Ayurvedic Hair oil” Expected Result Brand’s name is popularised at a very low cost Real stories helps the people connect to the brand Social Media helps in reaching out to the masses

Exclusive Offers for First Time Customers An exclusive offer for the new time customers Buy the product Come back to the store after a month and share your experience The story Will be shared with your friends through personal calls Gets a free subscription of “Parachute Advansed Ayurvedic Hair Oil” for the next month Expected Results New customers are motivated towards making another visit to the stores Consumers gain more confidence when someone in their acquaintance recommends a product. So, in this way, more trust can be generated. First compulsory purchase makes sure the company is not loosing on any money

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