Starbucks and Coffee Beans & Tea Leaves By Nur Raudhah(15) 4R 12/01/2015

5 reasons why Starbucks is so popular  Reason #1 - They create an experience when you walk into a store. Reread my opening paragraph and you’ll see what I mean. There’s no mistaking it; you know when you’re in a Starbucks. Oh sure, you can get good coffee at Panera, Cup ‘O Joe, McDonalds (or so they say) and other places but none of them feels cool like Starbucks. It’s enjoyable to sit and take it all in as you enjoy your favorite caffeinated drink. This differentiation is the principle of scarcity at work. You can’t get this feeling anywhere else. principle of scarcity

5 reasons why Starbucks is so popular  Reason #2 - The baristas and others who work here really seem to enjoy their jobs and I don’t think it’s because they’re hyped up on caffeine. I’m not familiar with Starbucks’ hiring process but the company knows what it wants in an employee and does a great job hiring the right people. That’s a huge part of the Starbucks brand. When you walk in you’re greeted by multiple people asking how your day is going. They engage you in a way that makes you like them and as we all know, people like to do business with people they like. That’s the principle of liking and it makes you want to come back again and again.principle of liking

5 reasons why Starbucks is so popular  Reason #3 – Something that stands out about Starbucks is how easily recognizable its cups are. It’s amazing how many times you see them when you’re out and about. It doesn’t matter if you’re in the airport, at the mall, out for a walk in the park or anyplace else. That’s Starbucks’ advertising – me, you and everyone else walking around with a Starbucks in hand! The more we see people with their Starbucks, the more it signals to us that it’s a great product. The principle of consensus tells us people look to others to get a sense of what’s appropriate behavior. Which would you assume is the better restaurant, the one with lots of empty tables or the one with a wait? Most people would assume the latter and so it is with Starbucks.principle of consensus

5 reasons why Starbucks is so popular  Reason #4 - Have you tried the Starbucks app? I think it’s one of the best apps available for your smart phone. You can put in your favorite drink so when you visit you hold the app up to the scanner and the barista knows exactly what you want. It has a store locator, which is great if you travel a lot like I do. You even get free songs from iTunes almost weekly, which is cool because it exposes me to music I probably wouldn’t go look for, or want to buy. This giving engages theprinciple of reciprocity, making us more likely to return the favor, so to speak, by purchasing coffee.principle of reciprocity

5 reasons why Starbucks is so popular Reason #5 - But the smartest move Starbucks made with their app is the ability to load it with cash so you can pay by phone. It works just like having a gift card except you don’t need the gift card because you pay with the phone. The brilliance is once you’ve loaded the app you don’t feel like you’re actually spending money when you buy your coffee! After all, if I have $25 or $50 on my app I’ll go out of my way to use it versus perhaps stopping by some other coffee shop where I have to “pay.”

5 reasons why Coffee Beans & Tea Leaves are so popular Reason #1 - The staff is nice & friendly even at 6 in the morning. Reason #2 - Very convenient, drive through and yummy. But we shouldn’t forget about the stamp card Reason #3 – People love their food menu, much healthier and tastier Reason #4 – Great service Reason #5 –It’s a good place to have their snacks and relaxation

Target Market-Starbucks  Starbucks ' primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks ' appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to keep its products current as status symbols.(Adults )

Target Market- Starbucks  Aged 18 to 24, total 40 percent of Starbucks’ sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. Starbucks appeals to this consumer directly through introducing technology as soon as it comes available, focusing on social networking and actively cultivating a “cool” image. The young adult audience grows 4.6 percent each year.(Young Adults)

Target Market-Starbucks  They are also a large part of Starbucks’ target audience. Together, customers age 13 to 17 account for just 2 percent of Starbucks’ sales, but most items for kids are purchased by the parents. Whether the focus is on the steamed milk that Starbucks’ baristas refer to as “babyccinos” or the sugary, caffeinated, whipped cream topped coffee drinks that are so popular with teenagers, kids and teens form a large part of Starbucks business. Kids go there with their parents; both mother and child leave with cup in hand. Teens meanwhile use Starbucks as a place to hang out with friends or study. Starbucks may not cater directly to kids (and risk criticism about the high calorie and caffeine content of some of its drinks) but it does make its products kid-friendly, offering special child sizes for instance.(Kids and Teens)

Target Market-Coffee Beans & Tea Leaves  It is the most perfect place for male and female regardless of age and religion.  Let’s say whenever after school, students felt bored to eat at the canteen, they can come to this place to relieve their hunger, non- appetiteness and thirst which they can treat their friends for a snack and coffee/tea

Top 4 products-Coffee Beans & Tea Leaves  Cheesecakes  Pastries  Rich Coffee  Fragrant Tea

Top 4 products-Starbucks  Raspberry Cheesecake Mocha Frappuccino  Liquid Cocaine  Thin Mint Frappuccino  Chocolate Pumpkin Latte

Top 4 products-Starbucks  Raspberry Cheesecake Mocha Frappuccino  Liquid Cocaine  Thin Mint Frappuccino  Chocolate Pumpkin Latte

SeoulCairo Internet Café This Café is mean to do anything you like when you feel bored $1 cup of mint tea(Shay bil nana) and thick & strong coffee(Kahwa)from 6.30 am to 12pm It is Halal They have Wi-Fi They sell Korean and Middle Eastern food and beverage like Bibimbap, Kimchi, Bulgogi, Grilled Galbi and Haemultang. Ful medames (fava beans topped with eggs) Babaganoush (pureed aubergines) Fuul (fava beans with lemon and herbs) Stuffed vine leaves. Temayya (falafel). Kebabs (meat on skewers). Koshari (rice, lentil, pasta and tomato dish). Mahallabiyaa (rice desert)