“Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen.

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Presentation transcript:

“Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen as an emerging hero whose story of success circulates within a nation state that is actively renegotiating its marginal position in the global economic order.” – Global Queens, National Celebrities

Reita Faria 1966 Miss World

Parameswaran Argument Representations of feminine agency in print culture authorize the ideological interests of India’s consuming classes. bpw

Sushmita Sen 1994 Miss Universe

Sushmita Sen 7aI 7aI

The rise of India’s global beauty queens Globalization Media Growth Beauty Culture Boom

Economic Boom in India’s beauty industry Products Pageants Queens –25% growth in cosmetics –$160 million

“ Femina” Magazine d7w d7w

“Representation, Agency, and Symbolic Femininity” Aquire global “superpower” Representation of postcolonial critiques of gender and nation Middle class readers –Ideologies of traditions and modernity “Patriarchy, capitalism, and caste, and historical forces of colonialism and nationalism have left their indelible marks on representations of the feminine subject.”

Aishwarya Rai 1994 Miss World BI0

Socialist Modernity to Capitalist Modernity Urban middle class Global consumer culture

Reddy “Femina” “Beauty is more than a physical attribute…” Gods, Goddesses Ashttp:// As

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