Color

Color Guidelines Use appropriate colors for the audience and site goals Avoid unnecessary busyness through the overuse of color.

Appropriate Colors Take advantage of some common divisions in the use of color throughout our culture  Primary colors  Business colors  Energy colors  Earth Tones

Avoid Busyness Do not add color for color’s sake. Should have a justifiable rationale for how it will help the user better understand a message

What colors to use There are only 22 colors that will always display correctly on the web Others are only consistent part of the time

Web-safe Colors Web-safe colors – 216 colors a/complete_websafe_216/test.html a/complete_websafe_216/test.html Really-Safe Pallet – 22 colors a/complete_websafe_216/reallysafe_palette.html a/complete_websafe_216/reallysafe_palette.html

Color Harmony A color scheme based on analogous colors A color scheme based on complementary colors Information courtesy of:

Graphic Formats The three most widely used file formats for graphics are GIF, JPEG, and PNG:  GIF files are small and load fast  JPEG files are usually larger than GIF, but are best- suited for photographs  PNG was created as a license-free alternative to GIF When you save a Web page in which you have inserted a picture, you must be sure to save the picture to the Web site's images folder.  Embedded file

Insert a marquee on a Web page A marquee is an eye-catching graphic that you can add to a Web page. Marquees should be used sparingly because they can easily overpower a page and distract the Web page viewer.

Inserting Pictures Same technique as in Word Keep an eye on download time in the status bar Alternative text  Short phrase that identifies or describes a picture  Identifies the picture’s contents as it is being downloaded  People using browsers that cannot display pictures will see the text instead of the picture  Identifies picture for the visually impaired