THE NEW RULES OF MARKETING & PR By: David Meerman Scott Presentation By: Emily Byrne How to use News Releases, Blogs, podcasting, Viral Marketing, and.

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Presentation transcript:

THE NEW RULES OF MARKETING & PR By: David Meerman Scott Presentation By: Emily Byrne How to use News Releases, Blogs, podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

Who is David Meerman Scott?  Marketing Strategist  Keynote Speaker  Seminar Leader  Author  World Wide Rave: Creating Triggers that get Millions of People to Spread your Ideas and Share your Stories (2009)  Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (2008 with Craig Stull and Phil Myers)  Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers (2005)  Eyeball Wars: A novel of dot-com intrigue (2001)  Social Media Enthusiast tt.com/bio.htm Info from

The New Rules of Public Relations and Marketing  Scott’s New Rules  PR is for more than a mainstream media audience  You are what you publish  People want authenticity, not spin  Offer your audience content the moment they need it  PR is not about your boss seeing your company on the TV. It’s about your buyers seeing your company on the web.  Use blogs, podcasts, online news releases, and other forms of online content to reach the audience directly.

Using Web-Based Communication  Blogs  News Releases  Podcasting  Content-Rich Websites _design.jpg

Surprising  International bloging: Helping connect the world.

Furthering my Knowledge  Podcasting  Search engine marketing

Recommendation…  Pros  Cons

References  Scott, D. M., (2007). The New Rules of Marketing and PR: How to use blogs, podcasting, viral marketing & online media to reach buyers directly: Hoboken, NJ, John Wiley & Sons, Inc.   

The End