American Chemical Society Communicating with your Local Section Members ACS Leadership Institute ● Dallas, Texas January 23-25, 2015 Charles E. Cannon; Councilor, Chicago Local Section & LSAC Member Jessica Grimes, Technology Associate Administrative & Programmatic Technologies Angela Morris, Technology Associate, Administrative & Programmatic Technologies

American Chemical Society 2 What You Can Expect from this Session You will come away from this session with information about online communication services offered from ACS that might aid your section’s communications.

American Chemical Society 3 Communicating with your Members and the Public Develop a Multi-Channel Strategy Website: Webs.com −update your information regularly −Use it in conjunction with any social media efforts (ACS Network, Facebook, Twitter, etc.) Real Magnet −using a mass service is more effective than using a personal account Newsletters −hard-copy and/or electronic based on your members’ preferences Phone −Consider A+ Conferencing for special rates for Local SectionsA+ Conferencing In-person meetings/events: National or Local Section Meetings

American Chemical Society 4 Communicating with your Members and the Public Website An excellent entry-point to your Local Section's full complement of online communications/services Use your website to: –Tell your origin story (where, when, why and how?) – Post your Annual Report (include a compelling summary) – Post announcements and results of activities – List your Local Section Officers – Share an events calendar (keep it updated) – Provide first-hand accounts from members – Keep an image gallery from events – Post local job listings perhaps not easily found on your typical job search site.

American Chemical Society 5 Communicating with your Members and the Public According to the local section annual reporting for 2013, 148 of the 184 Local Sections reported have websites.

American Chemical Society 6 Communicating with your Members and the Public Mass When used properly, a mass service can: Build trust with your members Keep your contacts organized Enable access to campaign reports (analytics), measure your results after every campaign Meet the requirements of the CAN-SPAM act (avoid having your s get stuck in SPAM filters)

American Chemical Society 7 Communicating with your Members and the Public What is the primary mode of communication used to communicate to your members?

American Chemical Society 8 Communicating with your Members and the Public Questions about communicating with your local section members? What are some common communication challenges?

American Chemical Society 9 Available Online Communication Tools & Services from ACS Online web-hosting solution provided through our partner, webs.com management service from Real Magnet The Volunteer Support and Engagement (VSE) Group on the ACS Network (easy access to recent and relevant content for local sections’ online and hard- copy communications)

Online Web-Hosting solution In 2009 – to meet the needs of our Local Sections and Technical Divisions, ACS partnered with webs.com to provide a free, online web-hosting solution. To date, 117 Local Sections have signed up for the service Is your section using the service? Ask us if you’re not sure. American Chemical Society 10

Online web-hosting solution Main benefits of the service include: ACS branded, easy to use templates American Chemical Society 11

Online web-hosting solution American Chemical Society 12 Main benefits: A user-friendly web editor (no need to know HTML)

Online web-hosting solution American Chemical Society 13 Main benefits: Ability to easily hand over web administration duties from one person to another

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Service Providers American Chemical Society 15

Management Service To meet the critical needs of our members, ACS has partnered with Real Magnet to offer a free, mass service for local sections and technical divisions. American Chemical Society 16

Management Service Main benefits of the service include: Individual account with intuitive dashboard American Chemical Society 17

Management Service Main benefits: ACS branded template to put your message within American Chemical Society 18

Management Service Main benefits: Message tracking - insight into a message’s performance, with all the key metrics (delivery, open rate, clicks, bounces and unsubscribes) represented both numerically and graphically. American Chemical Society 19

Management Service Use your current address or any pre-existing address Download lists, i.e. from eRosters and upload into Magnet Mail –you’ll need to update the list each time you send a new . You will upload your lists to 1 of 2 Groups in Magnet Mail: –Promotional s, i.e. invitations to events, general communications and info (must have the opt-out option for promotional s) –Administrative s, i.e. elections and governance meetings, etc. Designate up to 2 administrators Interested in singing up for the service? Contact American Chemical Society 20

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ACS Network for Local Section Activities 22 American Chemical Society

Goal for the ACS Network Social Tool Extends existing activities of the ACS and the chemical community by leveraging the benefits of efficiency and inclusiveness American Chemical Society 23

Why is Social Networking Important? It’s the communication paradigm in the professional world Augments in person face-to face meetings in order to complete tasks Increases work efficiency through electronic communication Centralizes interactions/serves as a warehouse (conversations, documents, comments…) Centralizes business interactions American Chemical Society 24

Why the Choose the ACS Network It is a networking and document sharing tool of the American Chemical Society Functionality is developed with the chemical community in mind Single Sign On (SSO) access: the ACS ID, you use to renew your dues, access C&EN, or other publications online Career connections with other chemists throughout your career American Chemical Society 25

Content on ACS Network Types of features: –Discussions, Documents –Uploaded files –Blogs –Videos –Bookmarks –Ideas “Liking” or Rating Follow, Track – notifications Controlled collaboration American Chemical Society 26

American Chemical Society 27 What Members Are Doing Creating Profiles: Feature your CV Building Social Professional Networks: Connect, reconnect and establish professional contacts Engaging in Discussions: Host dynamic forums open to anyone with an ACS ID Sharing Content: Upload files of almost any format or create pages And More………….

Tips on Setting Up a “Group” Identify Purpose of Group –Local Section Group, Executive Committee, Science Café Group… Identify people with a common task or interest to populate the group –Open, Members Only, Private or Secret Determine functionality and tasks for a group –Keep minutes, notes, and any other documents generated for and by section offices –Start discussions and begin to facilitate committee work outside of face-to-face meetings Inform and advocate –Encourage dialogue American Chemical Society 28

Local Sections and the ACS Network Executive Level Groups –Share/store documents –Facilitate discussion –Build consensus –Enable private discussions Public Groups –Expand reach beyond committee –Give members a voice –Encourage feedback and communication Support Groups/Public Forums –Ask questions, seek advice, get new ideas –Promote initiatives American Chemical Society 29

Governance Activities American Chemical Society 30 Manage Your Local Section Business Licensed and customized platform by ACS for the chemical community –Secure, trusted environment Centralized location for ACS business – free to local sections Eliminates security, copyright, and access issues that come with third- party platforms

Local Section Governance Activities General Activities A group (open, members, or private group) can be set up for the entire local section to host member discussions Local Section Events Use the Network to help your chapter decide as a group what events you want to sponsor Invite members and promote them using the events function Post pictures in a photo album or share a video for all your members to see after the event Grants and Awards Selection Process Set up a private group for reviewing applications Use ideation, 5-star rating, or polls American Chemical Society 31

Actively Engaged Local Sections American Chemical Society 32

Actively Engaged Local Sections American Chemical Society 33

ACS Network: Volunteer Support & Engagement American Chemical Society 34 An open group where pertinent information for dedicated ACS members can be found, posted and shared.

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How to Contact Online web-hosting solution: Management Service (EMS): Jessica Grimes, Technology Associate, Administrative & Programmatic Technologies: Angela Morris, Technology Associate, Administrative & Programmatic Technologies: American Chemical Society 36

Thank You