Convergence of Technologies for Marketing Girish Nair CEO, netCORE

Outline A look back into Time – Converging Streams Chips Networks (Voice & Data) Last-mile Connectivity Physical-Virtual Interaction Internet of Everything Evolution – Apps and Services Marketing Evolution – Big Data – Physical-Virtual Interaction

A look back into Time

Evolution of Technology – Chips Mainframe Computing

Evolution of Technology – Chips Mini Computing Evolution of Technology – Chips

Personal Computing Evolution of Technology – Chips

Desktop Internet Computing Evolution of Technology – Chips

Mobile Internet Computing Evolution of Technology – Chips

Machine to Machine Evolution of Technology – Chips

Wearable/Everywhere Computing Evolution of Technology – Chips

Evolution of Technology – Networks G Analog WLAN 2G Digital 3G WiMax NFC RFID ZigBee Mobility Data Rates 4G Low High Bluetooth

Convergence of Technologies Chips Computer Laptop/ Notebook Tablets Networks Internet of Everything Bluetooth Wi-Fi NFC Machine to Machine Wearable Devices VoIP Voice MobileLandline Feature Phone Smart Phone Phablets 2G/ 2.5G 3G 4G/LTE Data Pagers Internet Backbone LAN/WAN Browser Search Horizontal/Vertical Services Social Live Streaming

Evolution of Software (Apps/Services) Increase in – Knowledge – Specialization – Iterative – Interactive – Always On Other characteristics – Extinction for some – Adaptation/Evolution for most – Convergence of all Apps Hosted Apps Software PlatformData Knowledge as a Service

Evolution of Software (Apps/Services) Apps Hosted Apps Software PlatformData Knowledge as a Service Big Data - Next BIG thing in coming 5-10 years

Information Deluge Marketing Challenge & Opportunity

Global Digital Information Created & Shared ( E) Source: IDC Report “Extracting Value from Chaos” 1 zettabyte = 1 trillion gigabytes The data - from documents to pictures to tweets – grew 9x in 5 years to nearly 2 zettabytes in 2011

Marketing Evolution Piggybacking on Evolution & Convergence in Technology

Big Data Data Aggregation Data Analysis Data as a Service (DaaS) Knowledge as a Service (KaaS) InteractiveIterativeInstantaneous KnowledgeConclusions Optimized

Physical – Virtual Interaction ach other

Products can Talk Physical – Virtual Interaction ach other

Products can Talk Physical – Virtual Interaction Consult & Strategize with Everything Machines can Talk to each other Processes can be Automated

Products can Talk Physical – Virtual Interaction Consult & Strategize with Everything Machines can Talk to each other Processes can be Automated

Products can Talk Physical – Virtual Interaction Consult & Strategize with Everything Machines can Talk to each other Processes can be Automated

Big Data & Physical-Virtual Interaction - Explored in a Fun & Interactive Way Customer Acquisition Customer Engagement Customer Retention

Need knowledge, skills and gumption to Surf on the Big Converging Evolving Wave

Need to Marry Consumer Understanding Marketing Technology Creativity

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