1  Dr. Zener Persuasive Written Document Your Assignment Writing Process Major & Minor Opinions Headings

2  Dr. Zener Team USA New Project Review Committee Needs to select 3 out of the 7 project concepts to recommended for further development

3  Dr. Zener Project Review (Cont.) u Specifically Team USA needs to know whether your project is: –Customer/Market driven (is there a demand?) –economically viable (Cost manufacturing) –technically feasible (meets product specifications)

4  Dr. Zener The Three Step Writing Process u Step 1 Planning u Step 2 Drafting (writing) u Step 3 Finishing (post- writing - editing & designing)

5  Dr. Zener Planning- Rhetorical Strategy ò Determine Purpose ò Analyze Audience ò Develop Writing Techniques

6  Dr. Zener What is the Purpose? u To Persuade Management to: –proceed with further detailed design of your concept/ initial design/ prototype

7  Dr. Zener Assume Audience is: u Team USA Managers from –Engineering, –Marketing, and –Manufacturing

8  Dr. Zener Need to Analyze Audience u Create Audience Analysis Worksheet or Grid u Who will read? u What do they need? u What biases or prejudgments exist?

9  Dr. Zener Interview Audience u Plan on interviewing at least one member from two of the audience types u Enter the interview material in your audience analysis matrix and use the material for your report

10  Dr. Zener Audience Analysis What technical & business questions does your audience need answered?

11  Dr. Zener Possibly Interested In: u market demands / competition u customer needs u safety u positive reputation for the company

12  Dr. Zener Also Possibly Interested in uanticipated selling price, u the estimated manufacturing cost, and uthe technical feasibility of the concept

13  Dr. Zener Three Writing Decisions u What form of document is required? u What Pattern of Organization should be used? u What kind of style is appropriate?

14  Dr. Zener What Form of Document? Formal Report including Front Material? Body (arguments)? Recommendation? Appendix?

15  Dr. Zener What Pattern of Organization? u Logical / Argument / Persuasive u Where can this pattern been seen early on in your planning? u In the outline

16  Dr. Zener What Style? u How do you get Consistency throughout? u Develop Style Sheet (document specification)

17  Dr. Zener Introduction includes: u Subject--Design project u Purpose—Why writing? u Scope—How broad? u Reasons for conducting design project

18  Dr. Zener Introduction can include: u Any background data to help to orient reader u Make subject & purpose clear

19  Dr. Zener Introduction includes: u Procedures & methods employed –Process research –Standard Eng. practices u Capsule summary of recommendations

20  Dr. Zener What’s last in Intro? : u Acts as transition ? u Preview (roadmap overview, plan of development) of report. u Make it clear

21  Dr. Zener Body/ Discussion Section u Details go here u Needs to be well organized u Patterns play key role u Needs headings & graphics

22  Dr. Zener What Pattern To Use? u Present your major proposition (where?) u Present a set of minor propositions that support your major proposition u Present evidence that supports your minor propositions

23  Dr. Zener How Do You Get Your Minor Propositions? u Brainstorm a large set of minor propositions that support your major proposition u Select those minor propositions that address the concerns of your audience

24  Dr. Zener Which is(are) a Proposition(s)? 1147 potential customers were surveyed about a new widget 270% of those surveyed expressed a desire to have a knob on the widget 3Customers will buy our new widget

25  Dr. Zener Which is(are) a Proposition(s)? 1There is no widget of equal quality on the market 2Our widget will be competitive 3Benchmarking shows our specifications to be mid range for the competition

26  Dr. Zener Organizing Your Minor Propositions AThe product is well designed 1the product is feasible F models for important metrics were developed F models demonstrate that important specifications were meet 2the concept generation process was very successful F the initial problem was divided up into six sub problems F three different concepts were developed

27  Dr. Zener Organizing Your Minor Propositions (continued) BThe product has a low manufacturing cost 1.The material costs are $ The assembly costs are $.50 3.The product is easy to manufacture v assembled in three steps v contains 4 parts

28  Dr. Zener Use a Storyboard u To fully develop you minor propositions –state minor proposition –develop evidence –develop graphics

29  Dr. Zener Body Also Contains u Any benefits u Any drawbacks

30  Dr. Zener What’s After the Body? Recommendation/ Conclusion Section Appendices

31  Dr. Zener Recommendation/Conc. u Brief restatement of major proposition with because or why? u Brief restatement of every minor proposition with the main evidence

32  Dr. Zener Recommendation/Conc. u Main benefit u What should be happening next

33  Dr. Zener Step 2 Drafting u At the end of the Step 1 - Planning, much useful material has already been written u Using storyboards and planning materials complete a draft for all parts of the report

34  Dr. Zener Step 3 Finishing Editing (consider) –tone & consistency –completeness –active passive voice –sentence variety –overuse of acronyms & abbreviations –review document specifications

35  Dr. Zener Step 3 Finishing Designing (consider) u Highlighting techniques –using bullets –using clear figures, tables, and graphics –integrating mathematical equations

36  Dr. Zener Review u What are some formatting guidelines? u What is in the body? –Minor Propositions –Evidence based on Verifiable facts or expert opinions

37  Dr. Zener Two Thought Questions u What does the Major Proposition become in your report? u The title u What do Minor Propositions become? u The headings

38  Dr. Zener Use Talking Headings u Describe minor propositions or arguments in headings

39  Dr. Zener Talking Headings u Findings (doesn’t describe content) u Cost (defines but doesn’t describe)

40  Dr. Zener Talking Headings u Manufacturing Cost Should Be Low (Minor proposition stated are an argument)

41  Dr. Zener Persuasive Oral Presentations 5 Steps Delivery Improvements

42  Dr. Zener Persuasive Oral u Persuade Project Review Committee u Delivered as a team u Each must speak at least 3 but not more than 4 minutes

43  Dr. Zener Persuasive Oral Presentations u Plan u Rehearse u Deliver

44  Dr. Zener Audience—PR Committee u Managers –Marketing –Engineering –Manufacturing u Design Teams (NOT STUDENTS)

45  Dr. Zener Persuasive Presentations Related to selling –Products? –Services? –Ideas?

46  Dr. Zener What are you selling?

47  Dr. Zener Five Main Steps 1Attention Step 2Needs Step 3Satisfaction Step 4Visualization Step 5Action Step

48  Dr. Zener 1 The Attention Step Everyone needs this step!

49  Dr. Zener 2 The Need Step This step used –To urge a change –To urge preservation of present policies –To make right choice

50  Dr. Zener Need Step (continued) Is there a Need for your product? Develop Need By: –Illustration –Ramifications –Importance

51  Dr. Zener 3 The Satisfaction Step u Is the main section or Body of the team’s presentation u Contains the minor propositions

52  Dr. Zener 4 The Visualization Step If we are allowed to continue with the development....

53  Dr. Zener Visualization Step (continued) Visualize by stressing –Positive –Negative –Contrast

54  Dr. Zener 5 The Action Step u What will you do next? u What should your audience do next?

55  Dr. Zener Plan Presentation u Determine major & minor propositions u Gather evidence

56  Dr. Zener Develop Graphics u Graphic related to main idea u Graphic should be related to evidence u Everyone needs at least one graphic

57  Dr. Zener Planning Con’t u Determine who is going to meet each step. u Fill out Team Planning Form (on Web)

58  Dr. Zener Remember u 1 st speaker sets up team and the arguments (best after showing need exists) u Last speaker reiterates team’s arguments & key evidence

59  Dr. Zener Preparing for Presentation u Fill out Individual Presenter Planning Sheet (on Web) u Rehearse

60  Dr. Zener Audience will Form own opinions based on your logically developed arguments backed up by evidence & their own reasoning ability

61  Dr. Zener Remember to Support all opinions (minor propositions) with verifiable facts

62  Dr. Zener Expecting u Major propositions persuasively stated u Minor propositions argumentatively stated u Minor Propositions for each audience type

63  Dr. Zener Deliver u Looking for Improvements u Confident--Knowledgeable –good preparation –individual eye contact –natural movement –good voice quality

64  Dr. Zener Second Peer Notebook Review u Give your Design Notebook to the team with four higher letters (B to F, C to G, D to H, E to B, F to C, G to D, and H to E) u Using TA5 Design Notebook Audit, Notebook Structure, Product Selection, and various task checklists –Review earlier assessed work –Review new work