A ‘ trailer ’ or preview is an advertisement for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theatre after the films ended, but the name has stuck. Trailers are now shown before the film (or the A movie in a double feature) begins. Movie trailers have now become popular on the Internet. Of some 10-billion videos watched online annually, it is said that movie trailers are ranked 3 rd after news and user-created video. I will be looking at the trailer for the 2006 Noel Clark film ‘ Kidult hood ’.

Set in the area of Inner West London, KiDULTHOOD is a 2006 British drama film which tells the story of three friends. KiDULTHOOD is based on a group of West London school kids who react in different ways to the suicide of a classmate. It focuses around the character "Trife" who is caught between his pregnant ex-girlfriend (Alisa) and gun running for his malevolent uncle. Then there's Trife's mates (Jay and Moony), spoiling for a fight with the neighbourhood bully (Sam).

The trailer opens with a urban track “Grime” of the sub genre “Hip hop”. Throughout the trailer, the music is played at a fast tempo, almost like a heart beat which keeps the audience engaged and focused, additionally strong sound effects are added to keep the audience engaged. Also this emphasis on the level of violence. As the scene goes on A variety of shots are used within the trailer; close up camera shots are used to provide a vivid emphasis, this means that we would see more facial expression. For example when and actor begins to cry this also highlights characters' expressions which gives a sense into what will happen within the film based on their emotions and how they are feeling. Long range shots have been used to show viewers the environment and surroundings of which the characters are brought up in. This gives us a vivid view and a sense of imagination on what every day life of these characters are facing.

The costumes that are worn in the film as you can see from the trailer are mainly hooded clothing, this is the typical representation of youths of the modern day world tracksuits and trainers, With many of the characters wearing hoods, it represents the major issue of crime within today's youth as many teenagers wear hooded pieces of clothing Due to the portrayal of teenagers within this film, many people will make thier own understanding of todays gang culture or of tdays youth culture, this process is from generalisation. There seems to be a lot of "ghetto" language used within the trailer, Kidult HOOD is filled with a lot of modern slang which again greatly characterizes today's youth.

The trailer only lasts for 2:05, however in this short space of time it covers the main areas of the stereotypical teenage life Drugs, sex and Crime. Each shot used within the trailer seems to only last for a short while which shows how fast paced the film is. The target audience for this film is mainly aimed at youths because of the repetition of “slang” however adults would also like to watch this films therefore the target audience would be 16+, the film itself attempts to represent a serious number of issues of what some teenagers growing up in today's society have to go through. There is also a very realistic approach within this film as most of the actors and actresses are within this age group and therefore know what others their age go through.