The Home Depot Neil Trettin Nick Van Dyke Torin Liden

Background Information Founded 1978 in Marietta, GA Currently Headquartered in Atlanta, GA Largest home improvement retailer in the US Second largest general retailer in US, only after Wal-Mart 2008 Revenue: Billion (with a B) Number 17 in the Fortune 500

Background Continued Home Depot is the exclusive retailers of these brands: – American Craftsman by Andersen (windows, patio doors) – BEHR Paint – Brinkmann outdoor grills and supplies – Chem-Dry(carpet cleaning, upholstery cleaning, tile and grout services) Distinctions Cabinetry – Feather River Doors – G.E. (water heaters) – Glacier Bay (faucets and bath) – Husky (tools, store brand) – Homelite (outdoor and power tools) – Legacy Doors (premium wood and steel entry doors) – Millstead (lumber, store brand) – Pegasus (kitchen and bath items) – Ryobi, RIDGID (power tools) – Thomasville cabinetry – Vigoro (fertilizer, store brand)

Strengths Garden section stocked locallylocally Strong brand ties Strong private labels Good customer service Knowledgeable employees Social and community philanthropy Focused on environmental sustainability Major sponsors – NASCAR, Major League Soccer, Major League Lacrosse, etc.

Weaknesses Not geared towards women Lack of advertising Employee turnover Focus more on Do-it-yourselfer’s rather than hardware market as a whole

Opportunities Social and community philanthropy Focused on environmental sustainability Foreign markets Internet sales Increasing market share

Threats LOWE’S And Wal-Mart – Both focus more on women, allow for multiple types of purchases and advertise more effectively

Questions? ?