Your Most Important Asset
Carlton Associates Incorporated
Carlton Associates Incorporated
Carlton Associates Incorporated
Carlton Associates Incorporated
Carlton Associates Incorporated Advertising Spending Robert Coen $ 233 Billion 2000 $ 295 Billion 2008
Carlton Associates Incorporated Agency Employment Ad Age 500, ,
Carlton Associates Incorporated Seniors
Carlton Associates Incorporated Juniors
Carlton Associates Incorporated Mid-Level
Carlton Associates Incorporated Churn
Carlton Associates Incorporated Salary Costs
Carlton Associates Incorporated Generational Interests Boomers - born Boomers - born Current age 44 – 63 Current age 44 – Million of them 85 Million of them Generation X - born 1965 – 1980 Generation X - born 1965 – 1980 Current age 28 – 43 Current age 28 – Million of them 50 Million of them Millennials (Gen Y) – born 1980 – Millennials (Gen Y) – born 1980 – Current age Current age Million of them 76 Million of them
Carlton Associates Incorporated The Hourglass Model
Carlton Associates Incorporated The Hourglass Model
Carlton Associates Incorporated The Hourglass Model
Carlton Associates Incorporated The Hourglass Model
Carlton Associates Incorporated The Hourglass Model
Carlton Associates Incorporated The Hourglass Model
Carlton Associates Incorporated Feeding the Hourglass Model Talent marketing Talent marketing Recruiting Recruiting Training Training Mentoring Mentoring Weeding Weeding
Carlton Associates Incorporated Training Alone Booz Allen Booz Allen Over 6% of total payroll Over 6% of total payroll Ernst & Young Ernst & Young Over a Billion Dollars a year Over a Billion Dollars a year Ritz Carlton Ritz Carlton 198 hours per year for each employee 198 hours per year for each employee
Carlton Associates Incorporated The Bloated Model
Carlton Associates Incorporated Millennials Narcissistic Narcissistic Spoiled Spoiled Selfish Selfish Disloyal Disloyal Demanding Demanding Negative Negative Distrustful Distrustful Pain in the ass Pain in the ass
Carlton Associates Incorporated Millennials Narcissistic Narcissistic Spoiled Spoiled Selfish Selfish Disloyal Disloyal Demanding Demanding Negative Negative Distrustful Distrustful Smart asses Smart asses Smart Smart Well educated Well educated Confident Confident Positive Positive Team oriented Team oriented Community service Community service Well behaved Well behaved Trustworthy Trustworthy
Carlton Associates Incorporated
Carlton Associates Incorporated Raw Talent Race horses Race horses Smart Smart High energy High energy High self-esteem High self-esteem Results oriented Results oriented Grow or go mentality Grow or go mentality
Carlton Associates Incorporated What is a Mentor? Dictionary definition Dictionary definition Wise advisor Wise advisor Loyal friend Loyal friend Trusted Guide Trusted Guide Teacher Teacher Coach Coach
Mentoring is an Act of Unconditional Love!
Carlton Associates Incorporated The Elements of Mentoring Naturalness Naturalness Satisfactions Satisfactions Frustrations Frustrations Difficulties Difficulties
Carlton Associates Incorporated Naturalness Every species Every species In the DNA In the DNA Intuitive Intuitive Eternal Eternal
Carlton Associates Incorporated Satisfactions Link in the social/professional chain Link in the social/professional chain One’s own immortality One’s own immortality Sense of purpose Sense of purpose Sense of worth Sense of worth
Carlton Associates Incorporated Difficulties Recipient may not want to be mentored Recipient may not want to be mentored It takes time, effort and commitment It takes time, effort and commitment Each of us is a product of what we have learned Each of us is a product of what we have learned It is hard to give what you have never received It is hard to give what you have never received Everyone cannot be a good mentor Everyone cannot be a good mentor
Carlton Associates Incorporated Four Conditions in a Successful Mentoring Environment 1. Mentoring is expected of those capable 2. The mentoring process is celebrated 3. There are resources available to help build mentoring skills 4. Mentoring becomes part of the organization’s culture
An Agency’s Staffing Strategy Will Become as Important as its Business Development Strategy
Carlton Associates Incorporated A List of Thoughts Face the issue Face the issue Provide management attention Provide management attention Develop a staffing strategy Develop a staffing strategy Reevaluate your business model Reevaluate your business model Protect your best talent Protect your best talent Adjust your staffing model Adjust your staffing model Embrace employment marketing Embrace employment marketing Build a prospective talent pool Build a prospective talent pool
Carlton Associates Incorporated A List of Thoughts Expect people to grow or go Expect people to grow or go Revitalize the mentoring process Revitalize the mentoring process Return to school Return to school Expand internship programs Expand internship programs Encourage staff referrals Encourage staff referrals Invest in training - internal and external Invest in training - internal and external Revisit retirees Revisit retirees Consider outsourcing Consider outsourcing
Carlton Associates Incorporated “The Assets of This Agency Go Down the Elevator Each Night” Leo Burnett