Extended Parallel Process Model. EPPM  Kim Witte  Focuses on how to channel fear in a positive, protective direction instead of a negative, maladaptive.

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Presentation transcript:

Extended Parallel Process Model

EPPM  Kim Witte  Focuses on how to channel fear in a positive, protective direction instead of a negative, maladaptive direction  Based on fear appeal, but also incorporates elements of TRA/TPB, and self-efficacy

Elements  Campaign messages should contain: –Threat component  Increase perceived susceptibility  Increase perceived severity –Efficacy component  Perceived self-efficacy  Response efficacy

Message Components: Threat: -susceptibility -severity Efficacy: -self-efficacy -response efficacy Threat appraisal Fear Efficacy Appraisal Message Acceptance Message Rejection Fear Control Danger Control 1 st Appraisal 2 nd Appraisal External Stimulus High efficacy Low efficacy

Danger Control vs. Fear Control  How do people control fear?  How do people control risk or danger?  How does knowing this help us make sense of people’s behaviors?