The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft.

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Presentation transcript:

The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft

New Global Landscape: Online Ad Market

Reach your audience in multiple media environments

Full Service Awareness Lead generation Qualification and conversion Display: ‘push’ Search: ‘pull’ eCPM Rich media display Display Contextual display/link Direct response Textlinks/ Keywords Site placement Demo/behaviour Targeting Bidded Display Search

(c) Microsoft. All Rights Reserved.| 5 Media effectiveness: Understanding the media value chain Frequency Conversion Attribution Recency Ad Size Rich Media C Daypart Order Targeted Interactions =

Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile AdExpert Brand display

Media is changing

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