EXHIBITS AND SPONSORS EXHIBIT ADVISORY COMMITTEE CHALLENGES AND CONCERNS

WHY COMPANIES EXHIBIT & SPONSOR BEST VALUE - EXHIBITS ARE VISITED BY POTENTIAL CUSTOMERS WITH REAL POTENTIAL PROGRAMS (DECISION- MAKERS) BEST VALUE - EXHIBITS ARE VISITED BY POTENTIAL CUSTOMERS WITH REAL POTENTIAL PROGRAMS (DECISION- MAKERS) –DIMINISHING POTENTIAL PROGRAMS –NEW PROGRAMS FAVOR INCUMBENTS –LACK OF NEW STARTS (NASA/DOD BUDGETS EROSION OF BUDGETS) –TARGET AUDIENCE DECISION-MAKERS ARE MISSING

PRESENT EXHIBIT ENVIRONMENT FLAT TO DECLINING MARKET FLAT TO DECLINING MARKET LOTS OF COMPETING ORGANIZATIONS OFFERING EVENTS/CONFERENCES LOTS OF COMPETING ORGANIZATIONS OFFERING EVENTS/CONFERENCES LOTS OF VENUES LOTS OF VENUES FIXED COMPANY BUDGETS OR DECLINING BUDGETS FIXED COMPANY BUDGETS OR DECLINING BUDGETS NO LONGER CAN AFFORD TO SUPPORT ALL EVENTS NO LONGER CAN AFFORD TO SUPPORT ALL EVENTS COMPANIES MUST PRIORTIZE AND CHOOSE “BEST VALUE” COMPANIES MUST PRIORTIZE AND CHOOSE “BEST VALUE”

MAKE-UP OF ATTENDEES DECISION-MAKERS ARE NOT ATTENDING DECISION-MAKERS ARE NOT ATTENDING MANY TECHNOLOGISTS, RESEARCHERS, TEACHERS, STUDENTS & EXTRAORDINARY NUMBER OF FOREIGN PARTICIPANTS MANY TECHNOLOGISTS, RESEARCHERS, TEACHERS, STUDENTS & EXTRAORDINARY NUMBER OF FOREIGN PARTICIPANTS EXHIBITORS – SOMETIMES PRIMES, BUT MOSTLY COMPANY SUPPLIERS AND COMPETITORS EXHIBITORS – SOMETIMES PRIMES, BUT MOSTLY COMPANY SUPPLIERS AND COMPETITORS

CURRENT DEFICIENCES LACK OF PAPERS & STUDIES BY CUSTOMERS (ITAR DRIVEN) LACK OF PAPERS & STUDIES BY CUSTOMERS (ITAR DRIVEN) TARGET AUDIENCE NOT ATTENDING IN SUFFICIENT NUMBERS TARGET AUDIENCE NOT ATTENDING IN SUFFICIENT NUMBERS LARGE PRIMES NOT EXHIBITING (JPC-LM SPACE SYSTEMS, BOEING, UNITED LAUNCH ALLIANCE, NORTHROP, RAYTHEON, PRAXAIR LARGE PRIMES NOT EXHIBITING (JPC-LM SPACE SYSTEMS, BOEING, UNITED LAUNCH ALLIANCE, NORTHROP, RAYTHEON, PRAXAIR REDUCTION IN FLOOR SPACE BY EXHIBITORS REDUCTION IN FLOOR SPACE BY EXHIBITORS SMALL COMPANIES EXHIBIT FOR EXPOSURE, NO PRIMES - NO NEED TO EXHIBIT SMALL COMPANIES EXHIBIT FOR EXPOSURE, NO PRIMES - NO NEED TO EXHIBIT AIAA IS DILUTING THE QUALITY OF EXHIBIT PROGRAM BY THE SHEER NUMBER OF SHOWS AIAA IS DILUTING THE QUALITY OF EXHIBIT PROGRAM BY THE SHEER NUMBER OF SHOWS

BUDGETING OF EXHIBITS FUNDING THROUGH MARKETING OR COMMUNICATION BUDGETS FUNDING THROUGH MARKETING OR COMMUNICATION BUDGETS TECHNICAL AND MARKETING ENTITIES HAVE DIFFERENT CORPORATE MANDATES WITH DIFFERENT GOALS TECHNICAL AND MARKETING ENTITIES HAVE DIFFERENT CORPORATE MANDATES WITH DIFFERENT GOALS MARKETING IS EXPECTED TO SHOW ROO/ROI WHEN PARTICIPATING, WAS IT A VIABLE EVENT? IF NOT, DO WE RETURN? MARKETING IS EXPECTED TO SHOW ROO/ROI WHEN PARTICIPATING, WAS IT A VIABLE EVENT? IF NOT, DO WE RETURN? SHRINKING BUDGETS MUST CHOOSE “BEST VALUE” SHRINKING BUDGETS MUST CHOOSE “BEST VALUE” ARE AIAA EXHIBITS BRINGING THE BEST VALUE ? ARE AIAA EXHIBITS BRINGING THE BEST VALUE ?

SUCCESSFUL CHANGES VIP TOURS VIP TOURS COFFEE BREAKS IN THE HALL COFFEE BREAKS IN THE HALL UNLIMITED EXHIBITOR BADGES UNLIMITED EXHIBITOR BADGES GUEST BADGES GUEST BADGES LUNCH FOR ATTENDEES – WHEN AVAILABLE LUNCH FOR ATTENDEES – WHEN AVAILABLE

LOGISTICS PROXIMITY OF EXHIBITS TO SESSIONS PROXIMITY OF EXHIBITS TO SESSIONS DIRECT CORRELATION BETWEEN DISTANCE OF SESSIONS & ATTENDANCE IN EXHIBIT HALL DIRECT CORRELATION BETWEEN DISTANCE OF SESSIONS & ATTENDANCE IN EXHIBIT HALL NOT ENOUGH TIME BETWEEN SESSIONS FOR ATTENDEES NOT ENOUGH TIME BETWEEN SESSIONS FOR ATTENDEES NO SET TIME FOR REFRESHMENT BREAKS NO SET TIME FOR REFRESHMENT BREAKS OFFSITE ACTIVITIES DURING CONFERENCE DETRACT FROM THE EXHIBIT OFFSITE ACTIVITIES DURING CONFERENCE DETRACT FROM THE EXHIBIT

MATERIAL HANDLING COSTS 2 ND LARGEST EXPENSE OF EXHIBITING 2 ND LARGEST EXPENSE OF EXHIBITING EXHIBITORS ARE PENALIZED FOR BRINGING IN LARGER BOOTHS, ENGINES, HANDS-ON DEMOS, ETC. ITEMS THAT ATTRACT ATTENDEES TO THE BOOTH EXHIBITORS ARE PENALIZED FOR BRINGING IN LARGER BOOTHS, ENGINES, HANDS-ON DEMOS, ETC. ITEMS THAT ATTRACT ATTENDEES TO THE BOOTH THE LESS PRODUCT AVAILABLE TO SEE, THE FEWER PEOPLE WILL VISIT THE HALL THE LESS PRODUCT AVAILABLE TO SEE, THE FEWER PEOPLE WILL VISIT THE HALL VICIOUS CYCLE THAT CAN LITERALLY KILL THE EXHIBIT COMPONENT OF A CONF. VICIOUS CYCLE THAT CAN LITERALLY KILL THE EXHIBIT COMPONENT OF A CONF.

RECOMMENDATIONS VENUE SELECTION-CUSTOMER PROXIMITY SHOULD BE PRIORITY VENUE SELECTION-CUSTOMER PROXIMITY SHOULD BE PRIORITY UTILIZE EMPTY SPACE IN CONVENTION HALL WITH DAILY PRESENTATION-OPENING SESSION? UTILIZE EMPTY SPACE IN CONVENTION HALL WITH DAILY PRESENTATION-OPENING SESSION? SOCIAL ACTIVITIES REQUIRED IN EXHIBIT HALL SOCIAL ACTIVITIES REQUIRED IN EXHIBIT HALL DEDICATED COFFEE BREAKS WITH ENOUGH TIME BETWEEN SESSION- 30 TO 45 MIN. DEDICATED COFFEE BREAKS WITH ENOUGH TIME BETWEEN SESSION- 30 TO 45 MIN. NO SESSIONS TAKING PLACE DURING BREAKS DEDICATED BREAK DEDICATED EXHIBIT TIME NO SESSIONS TAKING PLACE DURING BREAKS DEDICATED BREAK DEDICATED EXHIBIT TIME ALL LUNCHES EVERYDAY IN THE EXHIBIT HALL ALL LUNCHES EVERYDAY IN THE EXHIBIT HALL CUT THE NUMBER OF EXHIBITS FROM CONF. CUT THE NUMBER OF EXHIBITS FROM CONF. INTEGRATE EXHIBITS INTO CONFERENCE PROGRAM INTEGRATE EXHIBITS INTO CONFERENCE PROGRAM

RECOMMENDATIONS CONT’D. CO-LOCATE EXHIBITS WHERE SESSIONS ARE TAKING PLACE CO-LOCATE EXHIBITS WHERE SESSIONS ARE TAKING PLACE NO-OFFSITE AND HAVE ADDITIONAL RECEPTION IN HALL NO-OFFSITE AND HAVE ADDITIONAL RECEPTION IN HALL INTEGRATION OF EAC MEMBER ON PLANNING COMMITTEE INTEGRATION OF EAC MEMBER ON PLANNING COMMITTEE EXHIBITOR’S KNOWLEDGE AND ABILITIES CAN HELP CREATE AN INTEGRATED SUCCESSFUL EVENT, BUT THEY MUST BE ABLE TO PARTICIPATE AND CONTRIBUTE! EXHIBITOR’S KNOWLEDGE AND ABILITIES CAN HELP CREATE AN INTEGRATED SUCCESSFUL EVENT, BUT THEY MUST BE ABLE TO PARTICIPATE AND CONTRIBUTE! MATL. HANDLING –ORGANIZER’S DETERMINE CHANGE! NEGOTIATE BETTER CONTRACTS WITH DECORATORS MATL. HANDLING –ORGANIZER’S DETERMINE CHANGE! NEGOTIATE BETTER CONTRACTS WITH DECORATORS CONSIDER EUROPEAN MODEL CONSIDER EUROPEAN MODEL

BENCHMARK SUCCESS 2006 TO 2009 THERE WAS A 40% REDUCTION IN TOTAL EXHIBIT MARGIN AT ALL TAC EXHIBITS 2006 TO 2009 THERE WAS A 40% REDUCTION IN TOTAL EXHIBIT MARGIN AT ALL TAC EXHIBITS AIAA MDA AND BALLISTIC MISSILE DEFENSE SUCCESSFUL WHY? ITAR RESTRICTED? BRINGS IN A DIFFERENT MIX OF ATTENDEES, DECISION- MAKERS? AIAA MDA AND BALLISTIC MISSILE DEFENSE SUCCESSFUL WHY? ITAR RESTRICTED? BRINGS IN A DIFFERENT MIX OF ATTENDEES, DECISION- MAKERS? NO DILUTED PRESENTATIONS NO DILUTED PRESENTATIONS NSS DECISION-MAKERS ARE PRESENT COMPANIES WILLING TO SPONSOR AND EXHIBIT FOR EXPOSURE NSS DECISION-MAKERS ARE PRESENT COMPANIES WILLING TO SPONSOR AND EXHIBIT FOR EXPOSURE –DEDICATED BREAKS –ENOUGH TIME BETWEEN SESSIONS TO VISIT HALL –NO CONCURRENT SESSIONS