ISN Conference - Marrakech- September 2005 Public Television in the New Member States Audience Share and Market Position Choukri KOUAS European Broadcasting Union

Commissioned by the EBU Brussels office Study on the audiovisual landscape in the 10 new Member states Effects on EU audiovisual markets & the 10 new Member states Covers regulation, finance, audience, advertising & socio-political aspects

Public Broadcaster shares in EU10 / EU 15

MCC’s audience trends

PSB Share / MCC Share

Market share trends: EU 10 / EU 15

Outline

Comparison by group of countries  Estonia, Latvia, Lithuania, Hungary, Slovakia, Cyprus  Total PSB Share << Average EU 15  Losses in PSBs’ audience shares >> Average EU 15  MCC’s shares >>> Average EU 15 (32.5%)  Poland, Slovenia, Malta  Total PSB Share ≈ Average EU 15  Losses in PSBs’ audience shares ≈ Average EU 15 (even if >)  MCC’s shares ≈ PSBs’ shares  Czech Republic  Total PSB Share ≈ Average EU 15  Losses in PSBs’ audience shares ≈ Average EU 15 (even if >)  MCC’s shares >>> Average EU 15 (32.5%)

PSB share / Level of Competition audience share controlled by public broadcasters in relation to the number of private national channels available (i.e. the degree of commercial competition resulting from the level of deregulation of each market)

PSB’s Shares EU 15 / EU 25

PSB / MCC’s Shares (EU15 / EU25)

Media Players in EU 10