Neuromarketing

Marketing ethics - Neuromarketing ethics 1 The Neuromarketing Science & Business Association has launched on November 2012 a Neuromarketing Code of Ethics

Neuroeconomics - Neuromarketing 1 Neuromarketing is a distinct discipline closely related to neuroeconomics. While neuroeconomics has more academic aims, since it studies the basic mechanisms of decision-making, neuromarketing is an applied field which uses neuroimaging tools for market investigations.

Neuromarketing 1 Neuromarketing research raised interest for both academic and business side

Neuromarketing 1 Companies such as Google, CBS, and Frito-Lay amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.

Neuromarketing 1 The word neuromarketing was coined by Ale Smidts in

Neuromarketing - History 1 An example of this is seen in the decision processing of Neuromarketing, system 1 and system 2.

Neuromarketing - System 1 and System 2 1 Based on the Neuromarketing concept of decision processing, consumer buying decisions rely on either System 1 or System 2 processing or Plato’s two horses and a chariot

Neuromarketing - The neuromarketing concept 1 The neuromarketing concept was developed by psychologists at Harvard University in

Neuromarketing - The neuromarketing concept 1 The base of neuromarketing is '“meme”'^ a b c d Dawkins, Richard (1989), The Selfish Gene (2 ed.), Oxford University Press, p

Neuromarketing - The neuromarketing concept 1 Best-known technology of neuromarketing was developed in the late 1990s by Harvard professor Jerry Zaltmen (Gerald Zaltman), once it was patented under the name of Zaltman Metaphor Elicitation Technique (ZMET)

Neuromarketing - Criticism 1 Jeff Chester, the executive director of the organization, claims that neuromarketing is “having an effect on individuals that individuals are not informed about

Neuromarketing - Criticism 1 Major corporations and research firms are jumping on the neuromarketing bandwagon, because they are desperate for any novel technique to help them break through all the marketing clutter

Neuromarketing - Criticism 1 Advocates nonetheless argue that society benefits from neuromarketing innovations. German neurobiologist Kai-Markus Müller promotes a neuromarketing variant, neuropricing, that uses data from brain scans to help companies identify the highest prices consumers will pay. Müller says everyone wins with this method, because brain-tested prices enable firms to increase profits, thus increasing prospects for survival during economic recession.

Neuromanagement - Neuromarketing 1 Neuromarketing research is mainly composed of neuro-consumer behavior, neuro-marketing strategy and neuro- advertising.

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