Crowds, Clouds, and Algorithms: Exploring the Human Side of “Big Data” Panelists: Sihem Amer-Yahia (Yahoo! Research) AnHai Doan (Wisconsin) Jon Kleinberg (Cornell) Nick Koudas (U. Toronto and Sysomos) Moderator: Michael Franklin (UC Berkeley and Truviso) SIGMOD 2010

2 Computing as a Commodity

Billions of Devices

Ubiquitous Connectivity 4

Making Sense of “Big Data” 5 Machine Learning and Data Analytics Cloud Computing CrowdSourcing Massive and Diverse Data Massive and Diverse Data

Participatory Culture - Direct 6

Participatory Culture – “Indirect” 7 John Murrell: GM SV 9/17/09 …every time we use a Google app or service, we are working on behalf of the search sovereign, creating more content for it to index and monetize or teaching it something potentially useful about our desires, intentions and behavior.

Grand Challenges and Killer Apps? 8

Example: Hybrid Systems w/Mechanical Turk 9 From: Yan, Kumar, Ganesan, CrowdSearch: Exploiting Crowds for Accurate Real-time Image Search on Mobile Phones, Mobisys 2010.

The Panel 10 Distinguished Panelists: Sihem Amer-Yahia (Yahoo! Research) AnHai Doan (Wisconsin) Jon Kleinberg (Cornell) Nick Koudas (U. Toronto and Sysomos, Inc.) Overview (almost done!) Panelist Statements People involved throughout the whole data lifecycle What are “Grand Challenges”? and/or one “Killer App” for Hybrid Cloud/Crowd computing. Questions, Comments, Lots of Interaction

Save the Date(s): CIDR 2011 Conference 11 Abstracts Due: Sept 24, 2010 Papers Due: October 1, 2010 Focus: innovative and visionary approaches to data systems architecture and use. Regular CIDR track plus CCC-sponsored “outrageous ideas” track. Website coming soon! 5 th Biennial Conference on Innovative Data Systems Research CIDR 2011 Jan 9-12 Asilomar, CA