Roger Warren President, PGA of America

Play Golf America

2006 Executive Summary Redesigned web site to enhance customer experience and streamline host facility experience Expanded Play Golf America Days to 49 events in 39 PGA Sections Expanded annual Play Golf America National Promotions Public Relations and Advertising helped generate 1.5 billion media impressions valued at $17 million Record participation at nearly every level Redesigned web site to enhance customer experience and streamline host facility experience Expanded Play Golf America Days to 49 events in 39 PGA Sections Expanded annual Play Golf America National Promotions Public Relations and Advertising helped generate 1.5 billion media impressions valued at $17 million Record participation at nearly every level

New site launched April Focus groups used to help with new design Site features calendar of events, expanded services & information New site launched April Focus groups used to help with new design Site features calendar of events, expanded services & information playgolfamerica.com

Playgolfamerica.com Unique Visitors 482,676 unique visitors through September 2006 Up 63% over same period in 2005 Already exceeded traffic for all of 2005 Nearly 1 Million page views in ,676 unique visitors through September 2006 Up 63% over same period in 2005 Already exceeded traffic for all of 2005 Nearly 1 Million page views in 2006

Playgolfamerica.com Facility Utilization metrics 2005 Full Year 2006 Thru Sept Increase Total Play Golf America Facilities 6,0186,72513% Facilities Posting Events on Web 7101,459105% Total Events Posted4,7346,82944%

Play Golf America National Promotions PromotionHostedConsumers Consumer Increase over 2005 PGA Free Fitting & Trade Up Month 2,739 Profs.31,668First Year PGA Free Lesson Month7,485 Profs.147,33221% American Express Women’s Golf Week 585 Facilities24,570159% Take Your Daughter to the Course Week 1,242 Facilities74,49016% Play Golf America Days 944 Profs.17,225130% GOLF: A Family Vacation for a Day – Pilot 120 FacilitiesTBDFirst Year

National Promotions – Consumer Profile Promotion % New Golfer % New Customer % Women % Minority PGA Free Fitting & Trade Up10%40%13%-- PGA Free Lesson Month23%55%31%17% American Express Women’s Golf Week 52%--100%22% Take Your Daughter to the Course Week --32%-- Play Golf America Days36%--25%23% Playgolfamerica.com registrants 56%--58%26%

National Promotions – Business Generator Promotion Purchased Additional Instruction Signed up for Tee Time Purchased Equipment Joined League Joined Membership PGA Free Fitting & Trade-Up Month 21%36%39%3%4% PGA Free Lesson Month 29%41%16%7%4% American Express Women’s Golf Week 28%22%4%7%1% Take Your Daughter to the Course Week 17%34%8% 16% played in additional family programs Based on facilities offering the service

Play Golf America Media Placements

Post Program Participant Profile New Golfers Existing Golfers Retention Rate (still playing after 1 year)79%98% Average rounds played prior to programs025 Average rounds played 12 months after programs 1046 Average spending by retained golfers$1,420$3,588 Play Golf America continues to drive retention, participation and spending

Play Golf America Group Instruction Participants 68% increase in the number of golfers participating in Play Golf America group instruction programs

Play Golf America League/Outing Participants 5.2 million Play Golf America League/Outing participants 7% increase over 2005

PGA of America/PGA Professional Commitment Continue to promote and expand Play Golf America programs with implementation driven by individual PGA Professionals Collaborate with allied associations to increase success of Play Golf America programs Maximize Play Golf America to grow the game and business Challenge industry to actively support and become involved with Play Golf America Continue to promote and expand Play Golf America programs with implementation driven by individual PGA Professionals Collaborate with allied associations to increase success of Play Golf America programs Maximize Play Golf America to grow the game and business Challenge industry to actively support and become involved with Play Golf America