1 Matakuliah: G0374 / Business Writing Tahun: 2006/2007 Leaflet The Purposes The Design Identifying Information Ordering Information.

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Presentation transcript:

1 Matakuliah: G0374 / Business Writing Tahun: 2006/2007 Leaflet The Purposes The Design Identifying Information Ordering Information

2 The Purposes To publicize goods or services To promote special events and promotions To give information of any kind

3 The Language Clear easy to understand. Using slogans. Full sentences are not necessary for the whole text.

4 The Design A single page A folded document A four-page A six-page

5 Identifying Relevant Information Kinds of information The address

6 Kinds of Information A leaflet is normally used to give information about something. It may be informing people of a sale or a bargain or inform people of legal rights and rules. In every case certain information has to be given.

7 The Address 1.And address is essential whenever the leaflet is intended for any purpose other than purely ‘internal’ matters. 2.It is essential that all the information necessary is provided to ensure that whoever reads the leaflet can understand the information and act on it.

8 Putting into Order After you have identified the relevant information or invented information, you have to group them so that points are presented in a logical order.

9