2011 Wisconsin State Prevention Conference Presenter: Andy Giesler 2011 Wisconsin State Prevention Conference Presenter: Andy Giesler This session is © Andy Giesler, 2011

Andy Giesler BlazingMoon.com BlazingMoon.org

Poll Tech work is pretty much my whole job Tech work is a significant part of my job Tech work is a small part of my job I don’t do much tech work myself

Poll We use at least 1 social media outlet. We use at least 2 social media outlets. We use at least 3 social media outlets. We use at least 4 social media outlets.

Varied knowledge Varied needs

This session is © Andy Giesler, 2011

What Went Wrong?

“shovel” “Facebook”

“…need to dig a hole…” “…someone asked why we’re not using…”

Gadget Peril

{backward}

“We want to set up a Facebook page.”

Deeper Goal?

“We want to connect with volunteers.”

Deeperer Goal?

Why are we doing this? Who are we doing this for? What specific results do we want? Which ones are more important? Who needs to be ok with this? 5 Critical Questions

Easy Filter: The Sniff Test

EXERCISE!

This session is © Andy Giesler, 2011

theconversationprism.com

Overview Social Networking Blogging Microblogging

>> Overview Social Networking Blogging Microblogging

A set of web-based tools helping us to express ourselves and connect with others.

Between 2009 and 2010, social networking among internet users ages grew by 88%.

Using Social Networks At Least Monthly (as of 12/2010) Facebook (online US adults) Facebook (all US adults) Twitter (online US adults) Twitter (all US adults) 52% 38% 9% 7%

Nonprofit Social Network Benchmark Report (March 2011)

Idealware Social Media Decision Guide (July 2010)

Overview >> Social Networking Blogging Microblogging

WHY? 1.Connect with people 2.Share news and information 3.Have a website without geekery 4.Build a community of interest

Poll We don’t have a Facebook page. We have one but don’t really use it. We use it once a week or less. We use it more than once a week.

Facebook Terminology “Profile” = individual “Page” = organization

Overview Social Networking >> Blogging Microblogging

WHY? 1.Connect with people 2.Share news and information 3.Have a website without geekery 4.Hear back from readers 5.Share lengthier, long-term info

Poll We don’t have a blog. We have one but don’t really use it. We use it once a month or less. We use it more than once a month.

Happy Story: WordPress And The Resourceful ED

Overview Social Networking Blogging >> Microblogging

WHY? 1.Connect with people 2.Share breaking news & information 3.Announce events 4.Announce last-minute needs

Poll We don’t have a Twitter account. We have one but don’t really use it. We use it once a week or less. We use it more than once a week. I’m tweeting this poll to my peeps now.

EDF Twitter Page

EDF Home Page

Overview Social Networking Blogging Microblogging

Time Cultures Twitter: minutes/hours Facebook: hours/days Blog: days/months

This session is © Andy Giesler, 2011

1.Listen 2.Decide 3.Launch 4.Manage 5.Let Go

1.Listen << 2.Decide 3.Launch 4.Manage 5.Let Go

Create an account for yourself first, not your organization.

Listen Find 5 (Blogs, Facebook pages, whatever) Follow for 2 (Daily for a couple weeks) Participate 2 (Contribute at least twice, preferably more)

1.Listen 2.Decide << 3.Launch 4.Manage 5.Let Go

What are our goals?

Should we do this at all?

Initial and ongoing dollars? Initial and ongoing time? Critical Questions: ROI

If you create a website and never update it…

If you create a Facebook page and never update it…

What should we use?

Does it match your goals? Does it match your audience? Critical Questions: Which Tool

If You Build It They Will Come Go Where They Already Are “{technology} demographics”

What will we talk about?

Events Invitations Pictures Videos Recap and thank you Resources Questions to the community Opinions Calls to action …etc…

Share messages between: Social media Strategic plan Newsletters s Events

How will it happen?

Who will work on it? When and how often? Critical Questions: Logistics

Blog 1/week …1/month Facebook 2-3/week …1/week Twitter 1/day …2/week Updates at least…

1.Listen 2.Decide 3.Launch << 4.Manage 5.Let Go

Launch Create an account Add pictures, events, thoughts, etc. Ask people to join it Ask people to share it

1.Listen 2.Decide 3.Launch 4.Manage << 5.Let Go

Manage Concrete calls to action Concrete deadlines Regular progress updates Keep asking people to join & share Involve others in creating content LISTEN!

1.Listen 2.Decide 3.Launch 4.Manage 5.Let Go <<

The Illusion of Control

1.Listen 2.Decide 3.Launch 4.Manage 5.Let Go <<

This session is © Andy Giesler, 2011

Nerd: People at a computer: Presents: Presents: Hardware store: Shovel: Hand spade: Shovel art project: Post hole digger: Upside down: Bullseye: Cow butts: Chocolate tools: Choosing pencils: Diaper: Lego lifter: Sad little boy: Crowd Surfer: Nerd: Happy man: Video Game: Binoculars: Free kitten sign: Field of Dreams: Swerve sign: Take a leap: The Conversation Prism: Image Credits