Communication, Media, Technology China Advocacy Institute International Debate Education Association Nathaniel I. Córdova Summer 2010.

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Presentation transcript:

Communication, Media, Technology China Advocacy Institute International Debate Education Association Nathaniel I. Córdova Summer 2010

Communication A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995). Carey’s “Information Transmission vs Ritual Mode” Sophisticated and Complex Process Mediated More than Transmission What does it “will” as it “Works?”

Mediated Simple Definition – d. mediated. (adj) acting or brought about through an intervening agent; (v) to be in the middle Issues – Our world is increasingly mediated – New Information Communication Technologies Shape our Social World – New Media Driving Technological and Social Innovation – We live mediated lives

Distinctions Medium: Traditionally understood as intermediary in transmission of messages Media: Traditionally understood as large broadcast system for dissemination New Understandings: – Medium as vehicle, “wrapper,” not necessarily or easily detached from “media.” – Media as both: systems of dissemination, but also cultural systems that “grow” around particular mediums and ICTs – Mediation as process not just of transmission

Distinctions, Part II Mass Media, Mass Communication: – Large audience centered (diverse audiences) – Public transmission, coordinated and technologically organized for synchronicity – Usually not interactive (direction is linear and usually from few to many). One way communication. – Authority and legitimacy of messages centered on expertise, access, control of means of dissemination

New Media Audiences Diverse (time and space of audience and messages different) More “Social” and Interactive (less linear) Shift in Control from Source to Communicators Variability in Form and means of dissemination Faster Access, Ubiquitous (mobile, etc.) Constantly Shifting (technology moves quickly) Authority and Legitimacy of Messages Change Change in Consumption and Cultural Production Patterns by Audience Members Remediates

Different Ways to Communicate World Wide Web Mobile Technology Portable Audio (and protocols) Online Chats Tele-Presence (videoconferencing) Digital Storytelling Apps

Key Considerations Fragmentation of Messages Articulation of Messages (Assemblage) Circulation & Dissemination Convergence Interfaces