Presenters: Laura Norton Kirstin Mahoney. Christianity Movement Christianity is moving into the mainstream Increase rhetoric in Presidential campaigns.

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Presentation transcript:

Presenters: Laura Norton Kirstin Mahoney

Christianity Movement Christianity is moving into the mainstream Increase rhetoric in Presidential campaigns Admissions at religious based colleges are up Pop culture significance Music: Creed Literature: “Left Behind” series

Born-Again Christians They are a fast growing segment whom are important segment to communicate to. 30.6% of the 235 million Christians consider themselves born-again Christians. 19.4% of born-again Christians consider themselves evangelical Gatherings of thousands provide opportunities for exposure to many. Gatherings of thousands Definition of born-again Christians: Those who follow literal interpretations of the Bible and acknowledge being born again through religious conversation.

How to Communicate with born- again Christians There are four ways to communicate with born- again Christians. 1: Turn to Scripture Woman’s Day Magazine prints a biblical scripture at the top of the table of contents in each issue. 2: Sponsorship Target Corp sponsored a part of tour by the Newsboys. The tour was promoted through store positioning, local media outlets, and the Newsboys’ website.

How to Communicate with born- again Christians 3: Use Christian media outlets Moose Tracks ice cream places radio ads on Christian radio stations Moose Tracks donates part of profits to Christian causes. 4: Word of Mouth marketing Wal-Mart donates to charities religious and secular. All of the donations benefit the community as a whole In recent years Wal-Mart has started to stock a wider variety of Christian books, and to ban offensive magazines

Mistakes not to Make Highlight company core beliefs Born-again Christians tend to stick with companies who have aligned values and beliefs. Christian consumers are very savvy and highly educated, so don’t underestimate this segment. Higher education can explain their spending power. Its not just about how they shop, its also about what they don’t buy and where they don’t shop.

The End Sources Youtube.com/ Google.com/ /INTROART.jpg