Chapter 16: Overview of Sales Promotion. I. Introduction to Sales Promotion A.Targets: Salesforce (encourage), Retailers (push), Consumers (pull) Chapter.

Slides:

Advertisements

Similar presentations

Section 17.1 The Promotional Mix

Advertisements

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 2000 Irwin/McGraw-Hill Chapter 13: Promotion Introduction to Integrated.

Promotional Concepts and Strategies

Chapter 15 Sales Promotions.

Sales Promotion, Events, and Sponsorships

4.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.

Sales Promotion Management, Marketing- Oriented Public Relations, and Sponsorships Chapter Sixteen.

Part One: Integrated Marketing Communications and Its Role in Brand-Equity Enhancement Chapter One: Overview of Integrated Marketing Communication.

Chapter 14 Promoting Products.

Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.

I.1 ii.2 iii.3 iv.4 1+1=. i.1 ii.2 iii.3 iv.4 1+1=

I.1 ii.2 iii.3 iv.4 1+1=. i.1 ii.2 iii.3 iv.4 1+1=

Understanding the Customer and Creating Goods and Services that Satisfy Chapter 11 *based on other sources.

Trade Promotions #4 Today’s Learning Objectives: Identify Industrial side of the business world Define Trade Promotion Identify and understand all Trade.

Outline Sales promotion Customer and trade promotions Promotions that cross the lines Promotion strategies Chapter 15 Sales Promotion.

1 CHAPTER 22 Consumer Finance Operations. 2 CHAPTER 22 OVERVIEW This chapter will: A. Identify the main sources and use of finance company funds B. Describe.

Section 17.1 The Promotional Mix

What is Promotion? AIDA, Pull and Push Strategies.

Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved The Allocation Question: Media Mix  The marketer’s dilemma is to develop a media.

15-1 Chapter Objectives LO1 Describe advertising and the objectives of advertising LO2 Summarize the regulatory and ethical issues of concern to advertisers.

Chapter 6 Integrated Marketing Communication Strategy and Management.

Communication mix or promotion mix

 2007 Thomson South-Western Sales Promotion Overview and the Role of Trade Promotions Chapter Seventeen.

Integrated Marketing Communication Strategy Chapter: 14 Lec 9c.

CHAPTER 14 Sales Promotion, Personal Selling, & Sales Management M A R K E T I N G Real People, Real Choices.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

PharmaSim MANAGING YOUR RETAILERS

Chapter 10: Marketing Communications Programs

For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 14: Promotion— Introduction to Integrated.

Marketing Communications Strategies Objective: Introducing and discussing the importance of different communication strategies. In the end of this week,

PROMOTIONAL MIX Marketing Management Session 11 November 18, 1998.

Marketing Channel systems: course layout. 2 I. Channel Strategy II. Channel Structure III. Channel Organization IV. Channel Management V. Channel Performance.

Promotional Strategy Chapter 16: Sales Promotion Part 5: Trade Promotion.

P ROMOTIONAL M IX. What is Promotion? Promotion- any form of communication a business uses to inform, persuade, or remind people about its products Promotional.

Promotions. SALES PROMOTION The Growth in Sales Promotion Sales Promotion Planning The Primary Categories of Sales Promotion.

Marketing Chapter 17 Section 1.  Promotion is one of the four Ps of the Marketing Mix (product, place, price, and promotion).  Promotion is persuasive.

Promotion. Product Promotion Institutional Promotion.

Chapter 17 Promotion. What is Promotion? ANY type of persuasive communication.

ADVERTISING: Out-of-home and Point-of-sale.

网上报账系统包括以下业务：日常报销差旅费报销借款业务 1. 填写报销内容 2. 选择支付方式（或冲销借款） 3. 提交预约单 4. 打印预约单并同分类粘贴好的发票一起送至财务处预约报销步骤：网上报账系统薪酬发放管理系统财务查询系统 1.

Chapter 2 IMC Role in Marketing. Chapter 2 : IMC Role in Marketing Chapter Objectives To understand the marketing process and the role of advertising.

Promotional Concepts & Strategies

Introduction to Business

Sales Promotion.

ФОНД ЗА РАЗВОЈ РЕПУБЛИКЕ СРБИЈЕ

Explain the role of promotion as a marketing function

The role of promotion in marketing The concept of promotional mix

مدیریت استراتژيک منابع انسانی

Global Marketing and R&D

Business Simulation Seminar

DASAR-DASAR PEMASARAN

Chapter 1: Introduction

Copyright, Professor W.T.G. Richardson

Integrated Marketing Communication

إدارة التسويق.

TECHNOLOGY PUSH / MARKET PULL MARKETING OR SELLING MARKET TYPES

'III \-\- I ', I ,, - -

Chapter 2 The Role of IMC in the Marketing Process

Types of Promotion Chapter 17.2.

Promoting to the Trade & Personal Selling

Sales Promotion Overview and the Role of Trade Promotions

Ռազմավարական կառավարում

Chapter 17 Promotional Concepts and Strategies

CONTIGENCY FRAMEWORK FOR STRATEGIC SPORTS MARKETING

Push/Pull Marketing Marketing 1.

MARKETING ACTIVITIES.

Presentation transcript:

Chapter 16: Overview of Sales Promotion

I. Introduction to Sales Promotion A.Targets: Salesforce (encourage), Retailers (push), Consumers (pull) Chapter 16: Overview of Sales Promotion Management

II.Increased Budgetary Allocations to Sales Promotion (16.1, 471) 2003 Trade Promotion Practices Promotional Spending

III. Sales Promotion Capabilities and Limitations source; www-rohan.sdsu.edu/~renglish/ 370/notes/chapt19/index.htm IV. Generalizations- see 16.5, 481 V.Sensitivity to Sales Promotions, i.e., "Customer Responsiveness" Discussion Questions: 2, 7, 12