February 19 th. 1. All products go through the typical PLC a. TRUE b. FALSE.

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Presentation transcript:

February 19 th

1. All products go through the typical PLC a. TRUE b. FALSE

2. During the Shakeout stage of the PLC, the strategy for product would be a. Improve quality b. Rationalize c. Concentrate on Features d. No Change

3. A successful pioneer should a. Leapfrog followers with superior technology b. Focus on peripheral target markets c. Have a broad product line d. Follow an incremental entry strategy

4. When Bill Gates sold DOS to IBM a. He didn’t have an operating system b. He made up the name on the spot c. IBM agreed to license the product because they though the money was in hardware d. All of these are true

5. What holiday did the University chose NOT to celebrate yesterday? a. President’s Day