MICROSTILL PROJECT Team Members Bill Boyd-Law Robin Sweasey David Lack Frank McCormack Russell De Barros
Management Style Suited to niche market creation Multi-skilled management and staff Responsive Open management style
Rigid Flexibility Multi-skilled project teams Respond to customer requirements Innovation flow within company Minimal boundaries
Product Development Uniqueness of product and client IOR works closely with clients Learning process – PNG example Integrating Commissioning and R&D
Company Structure Microstill RefiningOil Exploration
Methods of Development Customer surveys and feedback R&D Design flexibility Learning process from installations
Development Processes Effective Low key approach Used existing technology and improved when required Changes, (developed sooner)
Niche Market IOR recognised an opportunity Product developed fitted market Cost benefits within market Proven technologies
Leadership Committed to R&D and staff development Succession within company Continue product development
Market Unlikely to be challenged Small market and large start up costs IOR seen as market leader
Russian Orders Well positioned for international markets Understands difficulties of remote areas Must have ability to ramp up for large orders
Recommendations Closer research of Russian market and culture Create alliances in Russia Understand difficulties Russian staff