LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June

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Presentation transcript:

LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June

LondonCalling.co The rise of the social app..trends to look out Grill CEO PeopleBrowsr UK Webinale Berlin May 30 th 2011 SOCIAL MOBILE + LOCATION +

LondonCalling.co Social media is just like real life! SOCIAL

LondonCalling.co ”You can’t buy space in a conversation.” slide 14

LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social web. Dave Evans

LondonCalling.co The twitter tax Jonathan Salem Baskin “When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”

LondonCalling.co Why Mobile? MOBILE

LondonCalling.co The glittering allure of the mobile society 1.Mobile is personal – it is my media 2.Mobile is always carried – the city in my pocket 3.Mobile is always on 4.Mobile has a built in payment mechanism 5.Mobile can recount the audience 6.Mobile is there at the point of creative impulse Source: Alan Moore November 2008 commissioned by Microsoft

LondonCalling.co The rise of the social app..trends to look out Grill CEO PeopleBrowsr UK Webinale Berlin May 30 th 2011 SOCIAL MOBILE + LOCATION +

LondonCalling.co Social + mobile = ? Not only what are you doing but where are you doing it? Value/Loyalty Mobile Social £ LOCATION

LondonCalling.co Social + mobile = ? What's in it for me where I am right now? Value/Loyalty Mobile Social £ LOCATION

LondonCalling.co Making money from mobile & social? LOCATION

LondonCalling.co Turn mashups into value LOCATION

LondonCalling.co Foursquare – location meets social

LondonCalling.co Opportunities for brands with LBS

LondonCalling.co What can publishers do with LBS? April 2010

LondonCalling.co Publishers & Foursquare

LondonCalling.co Beware Foursquare Fatigue

LondonCalling.co Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile

LondonCalling.co Social media + loyalty €

LondonCalling.co The consumer decision journey : THEN awareness > consideration > intent > purchase

LondonCalling.co June 2009 issue of McKinsey Quarterly, David Court The consumer decision journey : NOW

LondonCalling.co Peer advocacy The new social “advertising” “commercial conversation”

LondonCalling.co Peer Advocacy is the new social capital

LondonCalling.co Peer Advocacy is the new social capital

LondonCalling.co Peer Advocacy is the new social capital

LondonCalling.co Peer Advocacy is the new social capital

LondonCalling.co Peer Advocacy is the new social capital

LondonCalling.co Peer Advocacy is the new social capital

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