Vermont Travel Industry Conference Evaluation Annual Meeting January 11, 2008.

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Presentation transcript:

Vermont Travel Industry Conference Evaluation Annual Meeting January 11, 2008

Number of Participants

Number of Sponsors

Response Rate (%)

Attendee Survey Method

Info from VTIC Will Improve: Sales/Marketing69% Networking66% Resource Use40% Customer Satisfaction33% Profitability23%

Organization of Conference

Date of Conference

Sponsor Exhibits

Silent Auction

Value for Your Expenditure

Maximum Registration Fee Increase

Conference Web Site

Hotel Ambiance

Hotel Comfort and Service

Seating-Lighting-Temperature

Program Bill O’Neal2.88 VDTM Update th Anniversary Celebration2.96 Jim Miller3.18 Costas Christ3.26

Session Survey Results SessionNo. Attendees Practical Application Offer Again? Google Analytics Newsletter & Marketing Marketing to Women

What did you like most? Networking Workshops Costas Christ Jim Miller “I took practical ideas away from every session. I brought home materials to share with my organization that are useful!”

What did you like least? Suggestions? “Lack of mixing people up – opportunities to be introduced to others.” “…same as last year…” No wireless internet access. Need handouts for all sessions. More traffic needed in exhibit hall. “…why aren’t all conference materials made locally…?” Invite more legislators.

Topics for next year Marketing (197) Research/Trends (134) Customer Service (115) Partnerships (109) Sustainable Tourism (105) Public Relations (97)

Suggestions for next year Beginner and expert levels of web/ SEO, Google analytics, Constant Contact Branding Global climate change – next steps? Welcome centers Marketing to minorities and other niches (younger markets, women)