2004 Lehman Brothers Financial Services Conference September 13, 2004 KeyCorp Henry L. Meyer III Chairman & Chief Executive Officer Jeffrey B. Weeden Senior Executive Vice President & Chief Financial Officer
PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 FORWARD-LOOKING STATEMENT DISCLOSURE The presentation, including related questions and answers, contain forward- looking statements about issues like anticipated third quarter and full-year 2004 earnings, anticipated level of net loan charge-offs and nonperforming assets and anticipated improvement in profitability and competitiveness. Forward-looking statements by their nature are subject to assumptions, risks and uncertainties. Actual results could differ materially from those contained in or implied by such forward-looking statements for a variety of factors including: changes in interest rates; failure of the economy to continue to recover, which could materially impact credit quality trends and the ability to generate loans; failure of the capital markets to function consistent with customary levels; delay in or inability to execute strategic initiatives designed to grow revenues and/or manage expenses; consummation of significant business combinations or divestitures; new legal obligations or restrictions or unfavorable resolution of litigation; further disruption in the economy or the general business climate as a result of terrorist activities or military actions; and changes in accounting, tax or regulatory practices or requirements. 1
Reshaping Key: A Different Company Exit Auto Lease Est. Runoff Portfolio Henry Meyer Elected Chairman Hired Tom Bunn Corporate Banking Completed PEG $250 mill. savings Hired Jeff Weeden CFO Union Bankshares Acquisition Integrated Investment & Commercial Banking T.D. Leasing Portfolio Acquisition Focused on product Higher credit risk tolerance Unfocused expense culture Inconsistent financial measures Focused on deepening relationships Re-established conservative credit culture PEG expense culture Economic Profit Added (EPA) NewBridge Acquisition Conning Acquisition Acquisitions: Sterling Branches EverTrust American Capital Mgmt Additions: Tim King Chuck Hyle Bob Wagner Steve Yates
Strategic Priorities Profitably grow revenue Improve credit quality Maintain expense discipline Improve shareholder returns 3
Net Income by Line of Business Corporate & Investment Bkg. 46% Consumer Banking 43% Investment Management Services Net Income – 2Q04 Retail Banking Small Business Consumer Finance Corporate Banking KeyBank Real Estate Capital Key Equipment Finance 11% 4
Profitably Grow Revenue Consumer Banking – Tim King appointed President of Retail Banking – Acquired 22 branches in high-growth markets – New checking accounts opened up 31% – Small Business deposit balances up 13% – Accounts per customer have increased to 3.22 – Licensed 260 RMs to sell investment products 5 Retail Banking Small Business Consumer Finance
Profitably Grow Revenue Corporate and Investment Banking – Aligned commercial and investment banking – Focused on 8 industries – Institutional Bank – Successful “Lead with Leasing” campaign – Commercial mortgage servicing portfolio increased to $28 billion 6 Corporate Banking KeyBank R/E Capital Key Equipment Finance
Profitably Grow Revenue Investment Management Services – Increased AUM by $6.0 billion – Bob Wagner appointed President of Victory – Completed integration of Private Banking and Private Client Group – 4.85 products per household – Building brand awareness – Affluent Consumer Confidence Index Victory Capital Mgmt McDonald Financial Group 7
Financial Review 8
Net Interest Income Net Interest Income (TE) Net Interest Margin (TE) Net Interest Income (TE) Average Earning Assets Investments Consumer Loans Commercial Loans $73,934 $73,623 $73,113 $73,381 $73,874 $ in millions 9
$37.1$36.5$36.4$36.5$36.5$36.4$36.1 $36.3 $ Average Loans $ in billions * Annualized Commercial Consumer Auto Commercial Exit Portfolios 10
Asset Quality Net C/O to Average Loans Nonperforming Loans to EOP Loans Nonperforming Assets to EOP Loans + OREO Allowance to Total Loans to Nonperforming Loans $ in millions 2Q033Q034Q031Q042Q04 $ % $ % $ % $1, % 168% $ % $ % $ % $1, % 177% $ % $ % $ % $1, % 203% $ % $ % $ % $1, % 222% $ % $ % $ % $1, % 281% 11
Maintain Expense Discipline $ in millions Personnel Non-Personnel Noninterest Expense
Capital 2Q033Q034Q031Q042Q04 Tang. Equity/Tang. Assets 6.90% 6.94% 6.94% 6.98%6.64% Tier 1 Risk-Based Capital 7.94% 8.23% 8.35% 8.10% 7.93% Cash dividends paid$.305$.305$.305$.31$. 31 (per share) Shares Repurchased (millions) 13
Stable net interest margin Modest loan/earning assets growth Improving climate for fee-based businesses Improving asset quality Continued cost discipline EPS Range: 3Q04$0.57 to $ F.Y. $2.35 to $ Outlook 14
Strong Dividend Record Dividend increased 39 consecutive years 15
Strategic Priorities Profitably grow revenue Improve credit quality Maintain expense discipline Improve shareholder returns 16
Question and Answer