Intro to the process :: 2. brand identity process dkv4 pertemuan 13

The brand identity process is a proven and diciplined method for creating and implementing an identity. It is rigorous process demanding a combination of investigation, strategic thinking, design excellence, and project management skills. :: 2. brand identity process dkv4 pertemuan 13

RESEARCH & ANALYSIS BRAND STRATEGY DESIGN CONCEPT Clarify vision, strategies, goals, and values Research stakeholders’needs and perceptions Conduct an internal, competitive, technology, and legal audit Interview key management Evaluate existing brands and brand architecture Synthesize learning Clarify brand strategy Develop a positioning platform Co create brand attributes Present brand brief Create a naming strategy Visualize the future Design brand identity Finalize brand architecture Examine applicability Present visual strategy Phase 1 Phase 2Phase 3

:: 2. brand identity process dkv4 pertemuan 13 BRAND EXPRESSIONS BRAND STRATEGY Finalize the future Initiate trademark protection Prioritize and design applications Design identity program Apply brand architecture Build synergy around new brand Develop launch strategy and plan Launch internally first Launch externally Develop standards and guidelines Nurture brand champions Phase 4 Phase 5

:: 2. brand identity process dkv4 pertemuan 13 >>Anatomy of a Standards Manual Graphic standards manuals can be slim and concise or multipaged behemoths, depending on the personality and needs of the client. Whether they are printed and bound pieces or wheter they exist only on the client’s intrenet, identity guidelines are the key to consistent use of a logo.

:: 2. brand identity process dkv4 pertemuan 13 A. Introduction CEO Letter Brand Image Message How to Use This Manual B. Primary Identity Elements Brand Overview The Mark: Symbol & Logotype Typography Color Palette Imagery/Iconography Shapes Staging Requirements Sizing Acceptable Usage Grids

:: 2. brand identity process dkv4 pertemuan 13 C. Selected Identity Aplications Business Card Stationery Business Form Environments Signage: Interior & Exterior Vehicles Uniforms Advertising Promotions Marketing Materials Corporate Communications Online On-Air D. Additional Information Contact person & information

:: 2. brand identity process dkv4 pertemuan 13