1 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Fundamentals E-commerce is the online process.

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Presentation transcript:

1 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Fundamentals E-commerce is the online process of developing, marketing, selling, delivering, servicing, and paying for products & services transacted on inter-networked, global marketplaces of customers, with the support of a worldwide network of business partners.

2 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Why Implement E-Commerce? 2004 E-Commerce Survey Comergent Technologies, Inc.

3 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. ROI on E-Commerce system? 2004 E-Commerce Survey Comergent Technologies, Inc.

4 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. E-Commerce Technologies secure information, marketing, transaction processing, and payment services exchange information, secure transactions communicate, collaborate

5 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Scope of E-Commerce 9 key components of E-Commerce process architecture … Workflow management Event notification Collaboration and training Access control and security Search management Content management Catalog management Profiling and personalizing Electronic payment methods

6 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Scope of E-Commerce Basic Categories based on parties involved: B2CB2B C2C G2C C2B

7 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Internet Business Models (Web) Virtual Storefront: e.g. Amazon.com Content Provider: e.g. WSJ.com Information broker: e.g. ehealthinsurance.com Transaction Broker: e.g. E*Trade.com Online Marketplace: Exchange: e.g. e-Steel.com Auction: e.g. eBay.com Reverse Auction: e.g. Priceline.com Online Service Provider:

8 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Internet Business Models (cont.) Virtual Community: e.g. iVillage.com Portal: e.g. Yahoo.com Search engine: e.g. Google.com, Ask.com Weblogger: e.g. Tim O'Reilly, Hadley Stern

9 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Developing a Virtual Storefront … Service customer Develop Website Market to customer Protect site & business

10 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. e-Commerce Trends