America Online Josh Aman Adam Bryan Joe Gardner
History Founded in 1985 as Quantum Computer Services, renamed in 1991 Tried to rebrand by renaming AOL Peaked 27 Million users in 2002 Growth started to dwindle in 2001 Video
New York Times Article November 22 nd “AOL Revamping Its Logo, Hoping to Revive the Brand “
Summary of Article AOL is ditching the odd-looking triangle logo Video New Logo Features The new brand identity will be fully unveiled on December 10th “AOL had such a clear meaning in the early days of the Internet,”
Summary of Article Big Question: Should AOL stick with the brand name? “AOL is one of the most powerful brands on the planet” Now its just a matter of what they do with it.
What is the new logo supposed to mean? “Our new identity is uniquely dynamic” The period in the logo was added to suggest “confidence, completeness,” “AOL is the place to go for the best content online, period.”
Successful? Is simply changing the logo going to really going to change their image? Do you like this advertising scheme? Is AOL relevant for today’s internet options
What do you Think?
Sources /business/companies/aol/index.html ?inline=nyt-org /business/companies/aol/index.html ?inline=nyt-org 0/technology/companies/20aol.html 0/technology/companies/20aol.html releases/2009/11/aol-previews-new- brand-identity-its-future- independent-content-driven- company