How do we inspire to become entrepreneur ? Best practice example from ANDALUSIAN CULTURAL AND CREATIVE INDUSTRY (Spain)

How do we inspire to become entrepreneur ? WHERE is Andalusia ? Region: km 2 Population: hab. Early-stage Entrepreneurial Activity (TEA) (GEM, 2009): Andalusia: 6.3% Spain: 5.1% EU: 5.9% WHERE is Andalusia ? Region: km 2 Population: hab. Early-stage Entrepreneurial Activity (TEA) (GEM, 2009): Andalusia: 6.3% Spain: 5.1% EU: 5.9%

How do we inspire to become entrepreneur ? WHAT is Andalucía Emprende ? A non-profit public entity belongs to the Regional Government in Andalusia. Its mission is to reinforce the economic activity in the Andalusian region. WHAT is Andalucía Emprende ? A non-profit public entity belongs to the Regional Government in Andalusia. Its mission is to reinforce the economic activity in the Andalusian region. HOW reinforce the economic activity ? supporting - the start-up and development of small and medium business - the enhancement of employability HOW reinforce the economic activity ? supporting - the start-up and development of small and medium business - the enhancement of employability

How do we inspire to become entrepreneur ? WHAT does Andalucía Emprende do? WHAT does Andalucía Emprende do? 1 Promoting Entrepreneurship 2 Business and employment support scheme: Providing Professional Services 3 Specific programs for business creation and growing 4 Co-operation with other entities

How do we inspire to become entrepreneur ? WHERE is Andalucía Emprende? Business Development Support Centers, distributed in 37 different territorial areas - more than professionals giving local assistance for starting entrepreneurs Industrial premises and 272 Office premises addressed to hold business projects

How do we inspire to become entrepreneur ? OBJECTIVES of Andalucía Emprende? 1. To encourage business creation and growing in Andalusia 2. To foster entrepreneurship mindsets through out the Andalusian territory 3. To enhance employability in the region 4. To improve the social image of entrepreneurs

Program for Business Creation and Growing in Cultural and Creative Industries (CCIs) Program for Business Creation and Growing in Cultural and Creative Industries (CCIs) LUNAR’s project

What is LUNAR’s project? LUNAR’s project LUNAR’s project is a business support service for entrepreneurs (starts-up) and SMEs in Cultural and Creative Industries, focused on Innovation.

LUNAR’s project Target Group Andalusian SMEs ANDALUSIAN CREATIVE AND CULTURAL ENTREPRENEURS ANDALUSIAN CREATIVE AND CULTURAL ENTREPRENEURS Andalusian Entrepreneurs who are firmly planning to set up their own business

CCI SectorsVisual ArtsCrafts Performing Arts Musical Arts Literary Arts Audiovisual media/mult imedia Cultural Heritage Design Creative Cuisine Consulting LUNAR’s project CCI Sectors

LUNAR’s project Objectives

LUNAR’s project What does LUNAR’s project offer to CCI’ entrepreneurs? Entrepreneur’s recruitment campaings, dissemination of entrepreneur culture Follow-up: personalized face-to-face advice and support service about constitution processing and formalization, business plan, administrative processings… Access to public and private funding Training on business management Business lodging: free-rent lodging to business projects Access to CCI’ clusters Access to a wide CCI’s network (stakeholders, artists, policy makers, politicians, cultural institutions and entrepreneurs)

LUNAR’s project Some practices to promote entrepreneurs in events about CCI

LUNAR’s project Results 2011 ActionNumber Entrepreneurs participating in LP2.319 Entrepreurs receiving training749 SME started-ups282 Employments created516 Studies about CCI9 Meetings and events to promote CCI186

LUNAR’s project DIRECTORIO DE EMPRESAS “Architecture Association”

LUNAR’s project BUSINESS DIRECTORY “Architecture Association” Cooperation project started-up by four professionals in Architecture Sector. With an independent and autonomous performance, they share resources and technical skills to generate synergies. On-line Newsletters about leisure activities: concerts and festivals, shows, sports, cuisine, hobbies and workshops. Other online marketing services for corporate clients: Web, shopping online,...

LUNAR’s project BUSINESS DIRECTORY This company provides an integrated communication service: strategies of corporate image and communication (including news) This company offers cultural and leisure services focused on designing and implementation of workshops, courses and performing arts, especially dance

LUNAR’s project BUSINESS DIRECTORY Editorial specializing in Architecture Sector, which combines new and traditional medias, adapting to the digital revolution. Focusing on the convergence of architecture and other disciplines as aesthetic and space practices Design, production and sale of decorative objects and interior design. Focusing on production with the environmental sustainability criteria throughout the all supply chain. Mainly, selling online

LUNAR’s project BUSINESS DIRECTORY It is a project that uses a social, cultural and sales network. Konecting is not just a web, it's an online application that does not need to be installed or downloaded in the user's computer. Now it is in beta version and a web-like environment. It is a business plan focused on business consulting services, especially through Web 2.0 for tourism sector and cultural offer.

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