The Internet Micro-Environment E-Marketing

What are the Micro and Macro Internet Environments?

The Internet Micro-Environment

The Internet Macro-Environment

Value Chain Analysis Value Chains are a visual depiction of an industry from producer to consumer. E-Marketing

Life of a Chair

What is disintermediation? Removing the middleman. The term is used to describe many Internet - based businesses that use web sites to sell products directly to customers rather than going through traditional retail channels. E-Marketing

What is disintermediation? By eliminating the middlemen, companies can sell their products cheaper and faster. Many people believe that the Internet will revolutionize the way products are bought and sold, and disintermediation is the driving force behind this revolution. From WebopediaFrom Webopedia

Life of a Chair Manufacturer sells directly to consumers via a web site.

Market Segmentation “A target market is a well-defined set of customers whose needs the organization plans to satisfy.” Philip Kotler - Philip Kotler “A target market is a well-defined set of customers whose needs the organization plans to satisfy.” Philip Kotler - Philip Kotler E-Marketing

Target Marketing Micromarketing (“niche”) Geographic Marketing Demographic Marketing Psychographic Marketing Micromarketing (“niche”) Geographic Marketing Demographic Marketing Psychographic Marketing E-Marketing

Micromarketing Body Jewelry Body Jewelry Body Jewelry Body JewelryE-Marketing

Geographic Marketing Coastal California Coastal California Coastal California Coastal CaliforniaE-Marketing

Demographic Marketing Retired People Retired People Retired People Retired PeopleE-Marketing

Psychographic Marketing Goth Stuff Goth Stuff High IQ High IQ Goth Stuff Goth Stuff High IQ High IQE-Marketing

Customer Behavior Strategies TrackersHuntersExplorersTrackersHuntersExplorers E-Marketing

Trackers – ready to buy, so make it easy to find. Amazon Trackers – ready to buy, so make it easy to find. Amazon E-Marketing

Customer Behavior Strategies Hunters – ready to buy if a there is an incentive. Body Jewelry Body Jewelry Hunters – ready to buy if a there is an incentive. Body Jewelry Body JewelryE-Marketing

Customer Behavior Strategies Explorers – use of “triggers” to make the site “sticky” so shopper stays until engaged enough to buy. Sports Outfitter Sports Outfitter Explorers – use of “triggers” to make the site “sticky” so shopper stays until engaged enough to buy. Sports Outfitter Sports OutfitterE-Marketing