Approach to innovation Emerging Consumer Markets Salik Khawaja BP Alternative Energy

2 The Emerging Consumer Markets Business BP vision : provider of heat, light and mobility for the world Over 3 Billion people across the world don’t have access to safe, clean and affordable energy options ECM business 1st stage of scale in India in 2007, vision 20m customers by 2020.

3 Consumer centric development “Disruptive” Innovation Co-creation with our consumers “Life” understanding v Affordability

4 Impact Social + economic Sustainability 3 Ps Scale Opportunity + model scalability

5 ECM’s Innovation Journey Nodality – configuration of business model combining integration & partnering Integration “what is not good enough” Partner “What is available and good enough” Consumer Insights Product & offer development Fuel development Manufacturing Brand Product technology Village level entrepreneurs BP processes/systems (only outsourcing !) Value Chain

6 Partnerships Why partner? We need to focus on rapid scale and sustainability We don’t need to own/do everything ourselves! Who we have partnered with: (Those who share commitment to mutual goals) Channel: SSP Technology: Indian Institute of Science:

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