Starting a Hispanic Program: Pinnacles and Pitfalls Diana Hunter Assistant Dean, Marketing School of Continuing Education Utah Valley State College.

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Presentation transcript:

Starting a Hispanic Program: Pinnacles and Pitfalls Diana Hunter Assistant Dean, Marketing School of Continuing Education Utah Valley State College

Find your sole mate  Group tasks  Choose a scribe, spokesperson, on-task, participating

180 seconds  Most important details to address if starting a Hispanic program 15 second reports

What did I do?  Informal surveys Hispanic acquaintances Hispanic community leaders Businesses with Hispanic clientele  Interviews Directors of multicultural or Hispanic centers School principals Government leaders

Conclusions of research  Teachers and registration personnel should be native Spanish-speakers  Overwhelming need for ESL  Offer certificate of completion for courses  Offer courses to improve job skills  Don’t try to mix too many cultures, such as Pacific Islanders, Asians and Hispanics

Marketing Decisions  Program title: Centro Hispano Includes all Spanish-speakers Already a Centro Latino nearby  Brochure name: Adelante  Location Historic Catholic church building for sale Neighborhood support

60 seconds  What would you do differently or similarly?

Off to a great start  Classes started  3 Locations  Publicity  Committed teachers  Dollars  Grants  Awards

How we got there  Marketing  Promotion  Community support

Marketing  Advertising Spanish newspapers Paginas Amarillas  Elementary schools  Libraries  Hispanic owned businesses  Businesses with Hispanic clientele  Teachers  Use giveaways to get mailing list  Direct calling  Brochures

Promotion  Americanos Smithsonian art exhibit  Fairs and community events  Free publicity  Politicians  Apply for and win grants and awards

Community support  Community network  Neighborhood support  Fundraising group  Hispanic advisory group

120 seconds  What more would you do to market a Hispanic program?

The rest of the story  Fundraising  New president  Staff  Support  Current program

180 seconds  What are the future needs of Hispanics?  What is the future of Hispanic programs?

Demographic Changes Total Population Increase  188% - Hispanic Origin  213% - Asian  71% - African American  7% - Non-Hispanic White

Conclusion  1-3 words on your overall impression of this workshop

Starting a Hispanic Program: Pinnacles and Pitfalls Diana Hunter Assistant Dean, Marketing School of Continuing Education Utah Valley State College