Introducing PlateSpin Forge Sales Training Jason Jackson EMEA Channel Director

Agenda 9:30 Registration and Coffee 10:00Introducing PlateSpin Forge 10.40Partner Program 11.00Coffee 11:15PowerRecon & PowerConvert Update 11.45Demonstration of PlateSpin Forge and Recon 13:00Lunch and close

Some interesting facts + numbers….. PlateSpin® win “Best of VMworld Gold Award for Best Migration Solution” Over half of the Fortune 500 are PlateSpin customers PlateSpin PowerConvert software has been used to perform 700,000+ conversions –meaning nearly 25% of all VM’s in the world were created by PlateSpin Using PlateSpin software solutions:- –AXA Group moved an entire data centre from Japan to Australia –Essent consolidated 3 data centres into 1 moving over 250 Physical servers to new physical and virtual machines saving over 2 Million Euros

Product Architecture Computer Resources Storage Resources Network Resources Hypervisor PlateSpin Management VM Replication Repository Recovery Workload 1 Recovery Workload 2 Recovery Workload … Recovery Workload 25

Forge EMEA Pricing Protect 10 servers £22k (upgrade path available) Protect 25 servers £39k NFR’s $10k inc tech training

Product Key Benefits CONSOLIDATED RECOVERYSIMPLIFY TEST FAILOVER AND FAILBACK GAIN VISIBILITY

Consolidate Recovery

Simplify Testing

Rapid Failover and Flexible Failback

Gain Visibility

Key Points During Sales Cycle Highlight PlateSpin’s Workload Lifecycle Management story –Whole workload protection (beyond data replication) –Protection without hardware dependence RPO (Recovery Point Objectives) & RTO (Recovery Time Objectives) –Forge can accomplish minutes rather than hours and days Spend time discussing customer’s current disaster recovery plan –Emphasize on ability to conduct effective testing Out-of-the-box, purpose-built, disaster recovery solution –During our EAP, the message of “simplicity” really resonated Effective DR replication across WAN via block-level transfer

Why PlateSpin Forge for Resellers? Great gain on margin Huge DR market that is under-served Able to bundle your services with your clients Managed services ~ Hosted DR offering Simple and easy – out of the box deployment Great for both SMEs as well as Enterprise accounts that have branch and remote office needs Single point of support for the complete solution

Customer Case Study Greenhill & Co.

About Greenhill & Co. Listed on the NYSE: GHL Independent global investment banking firm Offices in New York, London, Frankfurt, Toronto, and Dallas Greenhill challenge: Meet RTO & RPO for critical production workloads

Greenhill’s DR Solution Criteria Achieve RPO and RTO down to minutes Protection of data AND system volumes Simple and Easy-to-use Short implementation cycle Options to restore to same or new hardware Ability to conduct “fire drills” without production impact Full reporting of recovery environment – to provide to senior management

Greenhill IT Challenges Protect critical financial applications and transactions as well as operational infrastructures Provide business continuity and disaster recovery plans that will achieve RPO and RTO objectives Accomplish this in addition to inherent IT challenges: –Accelerated data center growth –Increasing operational complexity –Application to infrastructure dependency –Lengthy provisioning times

Greenhill Forge Implementation File Servers Sharepoint Financial Apps Exchange Print Servers Custom Apps Forge Recovery Site Implemented at the NY data center Protecting 12 workloads today with plans for more Conducts regular testing of recovery plans Remote management console with Blackberry actionable alerts

Why Greenhill Chose PlateSpin Forge? “PlateSpin Forge requires near-zero configuration and ships with everything you need to begin protecting workloads including recovery hardware, replication software and storage – for considerably less than if we’d purchased and configured these components separately.” John Shaffer, Director of Technology, Greenhill & Co.

Comparing to Alternatives

Where Does Forge Fit? Forge provides affordable protection for your lower & middle tier workloads Fault Tolerant High Availability Disaster Recovery Tier 1 Disaster Recovery Tier 2

Where Consolidated Recovery Fits? SolutionCostRPORTOTTONotes Server Clustering / HA Data Replication $$$$$$ Near Zero Near zero (Impacts production data, adds risk) Duplicate hardware Complicated setup Consolidated Recovery $$$$Minutes Minutes (No impact on production data) Rapid and flexible restore Easy setup and testing Image Capture$$$24 HrHours Hours (Requires additional hardware) Limited restore flexibility Tape/Manual Rebuild $24 Hr+Days Days (Impractical) Difficult to administer and test Slow, prone to errors

How does it compare with alternatives? Build Your Own – Symantec Backup Exec System Recovery *no failover Build Your Own – Double-Take *redundant infrastructure PlateSpin Forge *Warm Standby, Test Failover, Appliance Replication Software (x25)$33,650$86,000included OS License$2000$50,000included Hypervisor$0 included Hardware$8,000$125,000included $43,650$261,000$74,995 $1746 per workload$10,440 per workload$3,000 per workload

Future Roadmap

What’s Coming up in Forge 2.0? Multiple recovery points SAN (iSCSI & FC) integration Workload Import – Import whole workloads into Forge and only replicate the delta to minimize WAN bandwidth constraints Management Server for orchestration of multiple Forge appliances Linux support

Forge Support Levels For all support calls related to Forge, the initial point of contact will be the PlateSpin Support –If the support is hardware related, depending on the severity, PlateSpin Support will involve Dell Support as required With Premium Support, Dell will provide 4-hour on-site support (see maps in following slides) With Standard Support, Dell will provide next business day support Standard hw warranty is for 3yrs – can purchase extended warranty DOA (Dead on Arrival) process

Questions?