RENO COUNTY COMMUNITIES THAT CARE ASSOCIATION

30-day use

Trend data for 30-Day use

Data for 2 week Binge use

Trend data for binge use

Targeted Influencing Factors  Family Involvement and Functioning: Reduce on the family risk factor scale for family management by 5% points from a baseline of 2008.

Social Norms  By December 2011, Reno County will reduce the percentage of youth in grades 6,8,10, & 12 who report that there is a “Very Good Chance” of being seen as cool if they began drinking regularly by 2% from a baseline of 6% in 2008.

SOCIAL ACCESS  By December 2011, Reno County will reduce the percentage of youth in grades 6, 8, 10, & 12 who report that if they wanted to get some beer, wine or hard liquor, it would be “very easy” to get by 6% points from a baseline of 25%.

SOCIAL ACCESS  By December 2011, Reno County will reduce the percentage of youth who report getting alcohol from social sources by 2% from a baseline of 6%.

Strategy to address poor family management Seven weekly sessions that help families improve communication skills and listening skills and help youth develop skills in handling peer pressure.

SFPSFP

Strategy to address poor family management A parenting program that addresses risk factors related to behavior problems among children and adolescents. Parenting Wisely

Strategy to address social access and social norms Evidence based program that utilizes community organizing strategies designed to reduce adolescent access to alcohol by changing community policies and practices.  COMMUNITIES MOBILIZING FOR CHANGE ON ALCOHOL (CMCA)

Community Events Party Favor Bags filled with treats handed out to all in attendance, Report underage drinking cards, Teen Thinking Bookmarks

CTC YOUTH LEADERSHIP GROUP

MEDIA BLITZ COMMUNITY MOBILIZATION THROUGH MEDIA SATURATION RADIO NEWSPAPER TELEVISION EVENTS BILLBOARDS

PRINT MEDIA

RADIO

NEWSPAPER

TELEVISION AND SCREENVISION Sponsored “Your Kids are Drinking” On PBS During Christmas Break 2010

Community Mobilization

Community Change By Sector

Next Steps  Continue Building Capacity  Continue Collaborating with other agencies  Continue implementing programs, policies, and practices selected for Reno County  Continue leveraging other resources and funding

Proud Moments to this point Youth Involvement in the coalition. Haven School district participating in CTC surveys. Collaboration with YouthFriends.

Lessons Learned PREVENTING UNDERAGE DRINKING IS HARD WORK AND CANNOT BE DONE ALONE!  Collaboration  Community Involvement & By In  Coalition Involvement  Partnerships in the community  Delegation of work with staff  YOUTH INVOLVEMENT

CMCA Botvin LifeSkills (non SPF funded) Strengthening Families Parenting Wisely YouthFriends (non SPF funded) Media