The Effects of Priming Success and Level of Behavioral Involvement on Mount Holyoke Women December 4 th, 2002 By: Erin Grimshaw, By: Erin Grimshaw, Mary.

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The Effects of Priming Success and Level of Behavioral Involvement on Mount Holyoke Women December 4 th, 2002 By: Erin Grimshaw, By: Erin Grimshaw, Mary Claire Manning, Katrina Rivers, and Joanna Testa and Joanna Testa

Does priming affect a person’s behavior? Bargh, Burrows, & Chen, 1996 *Elderly Does priming have an affect on attitude and can that attitude have an affect on behavior? Dijksterhuis et al *Einstein vs. Schiffer

Independent Variables IV1 – Priming Condition: Neutral vs. Positive IV2 – Behavioral Involvement: Low vs. HighHypothesis Participants in the positive prime condition will not only rate themselves higher in terms of perceived future success, but they will also be more willing to volunteer for a task associated with a higher level of difficulty. Rationale Rationale prime  attitude  behavior

Method Participants – 100 MHC students Conditions – positive/high positive/low neutral/high neutral/low

Method Continued Materials – consent form packets (prime paragraph and survey) admissions folder mock debriefing statement real debriefing statement

Method Continued Procedure – 1. 1.sign consent form 2. 2.random assignment to one of two conditions (IV1) 3. 3.read paragraph and answer survey about perceived future success 4. 4.mock debriefing 5. 5.random assignment to one of two conditions by Student Admissions Representative (IV2) 6. 6.real debriefing

Results Main Effect for Prime *** Main Effect for Level of Behavioral Involvement *** No Significant Interaction Between Prime and Level of Behavioral Involvement

Results Continued Significant One-Way ANOVA (Not in Direction Hypothesized)

Results Continued

DiscussionHypothesis Participants in the positive prime condition will not only rate themselves higher in terms of perceived future success, but they will also be more willing to volunteer for a task associated with a higher level of difficulty. - Significant Main Effects*** -No significant interaction -Fail to reject the null hypothesis

Discussion Continued Results Consistent Bargh, Burrows, & Chen, 1996 *Elderly Results Inconsistent? Dijksterhuis et al *Einstein vs. Schiffer

Discussion Continued Future Directions More people Add another level of IV1 (negative prime) Gender

Questions/Comments The End – Thank You

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