20-FIRST How Can Women CCOs Make it to the Top? Alumni, Exec MSc in Communication, Universita della Svizzera Italiana, Zurich, 4 May 2009 Paul Vanderbroeck Executive Coach & Organisational Consultant

20-FIRST Half the Talent: How companies under use the available talent Decision Makers in Key European Financial Institutions (source: European Commission) Head # Decision Making Body % MenWomenMenWomen European Central Bank X955 European Investment Bank X937 European Investment Fund X8614

20-FIRST Half the Talent: How companies under use the available talent Board Members Largest Publicly Quoted Companies (source: European Commission) President %Member % MFMF EU Norway Germany France Netherlands UK Czech Rep

20-FIRST Half the Talent: A Wasteful Piramid (US figures, source: % women F500 CEO’s 6.7 % women Top Earners in F % women in F500 Boards 15.4 % women F500 Corporate Officers 50.6 % women in Management and Professional Occupations

20-FIRST Half the Talent: Not a Pipeline Issue (source: 60% of university graduates in Europe and North America are women today

20-FIRST Financial Crisis: Risk or Opportunity? PWC survey among women managers (UK): –73% believe the recession will be an opportunity for those looking to exit corporate life –45% believe it will cause a shift of women into SME/Social enterprise away from corporate careers –60% think the glass ceiling will be reinforced, making it more difficult for women to progress –30 % think that long hours working culture will re-emerge as people seek to ensure their job security Would more balanced gender balanced leadership and investment teams result in more balanced investment and strategic decisions?

20-FIRST Women-omics The importance of women as talent and clients in the economy Women make 80% of consumer goods purchasing decisions in the US (source: Women are increasingly wealthy: private banks are discovering this segment, particularly in Asia and the Middle East.

20-FIRST What is Stopping Women? The Equal Treatment Trap: –Different Gender, Different Needs The Men-and-Women-Are-Alike-Trap: –Different Gender, Different Leadership Qualities The Career Trap: –Different Gender, Different Timing Stereotyping and Self-Fulfilling Prophesies –“Act Like a Man but Don’t Show It”

20-FIRST “Act Like a Man but Don’t Show It” Tips for Women Leaders from Board Members in the NL Find a male role model Do have kids, because that shows stability Make sure you are available to work at least 60 hours per week Marry a guy without a career, so that he can take care of the kids Don’t take a career break to raise kids Keep a low profile, so as not to appear too ambitious and competitive

20-FIRST Management Bilingualism 3. Systems & Processes Talent (Employees) Markets (Customers) 1. Top Management Women All Managers START BECOMING BILINGUAL: The 20-First Approach

20-FIRST Stereotypes or Archetypes? Think Leader Think Man? Think.... Think Woman?

20-FIRST Stereotypes and Archetypes Stereotype –a widely held but fixed and oversimplified image or idea of a particular type of person Archetype –a primitive mental image inherited from the earliest human ancestors, and supposed to be present in the collective unconscious.

20-FIRST Stereotypes or Archetypes?

20-FIRST Stereotypes or Archetypes?

20-FIRST Fight Stereotypes and Embrace Archetypes

20-FIRST Best Practice: companies with CEO’s who “get it” (source: Siemens Renault/Nissan Nestl é Sodexo Baxter Asia Pacific KPMG

20-FIRST Why Line Managers hate CCO (and other CxOs)? (Source: Leading in the Top Team, Cambridge 2008) Over-controlling Bureaucratic Remote Interfering Non-value adding Unreceptive Unaware Domineering Playing politics

20-FIRST Connecting with the Line Building Good Foundations Providing Good Solutions Investing for the Long Term with your Line Partners

20-FIRST Getting a Seat at the Table How to Increase your Strategic Impact as a (woman) CCO Choose your sphere of Influence and Focus on it Get Results and do not forget to Communicate them Become a Talent Magnet and Talent Producer Increase the organisation’s capacity to Learn

20-FIRST Useful Books