Symphony3 Search Engine Optimization October 2010

Symphony3© 2010 Ref: BNI Presentation Who are we? Symphony3 are a group of online business, IT and management consultants that offer a wide spectrum of expert support to commercial and government organizations. Our services include information and data analysis, digital marketing and online business strategy, SEO, change management and IT planning. Sohal Khatwani leads the online marketing initiative specifically focusing on key areas such as search engine optimization and digital strategy development. Sohal Khatwani has completed a Masters in International Business from the University of Melbourne and is one of the only four externally qualified Bruce Clay* certified search engine optimization analyst in Australia. * Bruce Clay is one of the world’s leading digital marketing firms. (

Symphony3© 2010 Ref: BNI Presentation Agenda What is SEO? Why do SEO? Why do Video SEO? Clients Client Results Questions Video SEO Packages

Symphony3© 2010 Ref: BNI Presentation What is SEO? Search Engine Optimization is the art and science of raising a web sites visibility in search engines such as Google to increase targeted leads. SEO improves ‘natural’ or ‘organic’ rankings and PPC optimization improves paid listings. Pay Per Click 12.3 % Video SEO SEO 74.3 % Pay Per Click – 12.2%

Symphony3© 2010 Ref: BNI Presentation Why do SEO? The biggest benefit of SEO is that it helps you to gain an online presence for your business thereby leading to more visibility and more business. Customer typically buys from a company which comes up top in the search list. Getting the website in the top half of the page ensures that the site will generate public awareness. Gives highest ROI in the long run as compared to any other online marketing vehicles (Source: Marketing Sherpa Report 2010). Higher natural rankings builds trust among searchers. 80% of websites are found through search engines (Source: Forrester Research). Research suggests that if your not in the top 5 – 15 for your search terms your website is almost non- existent on the internet.

Symphony3© 2010 Ref: BNI Presentation Why High Ranking Matter? Positioning is important!! 1.Above the red fold – 100 % viewed. 2.Drops to 50% - 20% below the fold. Positioning is important!! 1.Appear on Page 1 – More traffic = More leads! 2.Appear on Page 2 – Less traffic = Less leads!

Symphony3© 2010 Ref: BNI Presentation What marketing your competitors are most likely to spend on? SEO & Video

Symphony3© 2010 Ref: BNI Presentation Clients Symphony 3 believes in ongoing relationships with its clients. Below is a list of some of our work and clients. Mindshop ( - (Web Development) Provides business leaders and advisors with tools, strategic methodology and networking. Nifty – Lift ( – (Web Development & Search Engine Optimization) Leading elevated platform manufacturer based in Victoria. Galbally & O’Bryan ( - (Web Development & SEO) One of Victoria’s leading law firms. Irish Australian Chamber of Commerce (WIP)– (Web Development) MyPackage ( & FindNew ( - (SEO) Real estate property websites.

Symphony3© 2010 Ref: BNI Presentation Keyword Initial Ranking Current Ranking elevating work platforms31 elevated work platform manufacturer 41 ewp2215 elevated work platform139 Rank 1 Client Results

Symphony3© 2010 Ref: BNI Presentation Rank 2 Keyword Initial Ranking Current Ranking house and land packages 42 house and land packages point cook 53 land for sale95 house and land packages officer 139 custom builders254

Symphony3© 2010 Ref: BNI Presentation Contact Details For more information contact Symphony3 by at or visit our website at “Symphony3 – Smart Thinking. Practical Outcomes.”

Symphony3© 2010 Ref: BNI Presentation