CEO Perspective

CEO’s Strategic Agenda l Personal Vision of What the Organization Can/Should Be l Strategy as to How to Achieve this Vision l Personal Activities Consistent with Vision and Strategy

CEO Vision

Vision as a Mental Image l What the organization can be in the future l “Magnificent Obsessions” l Personal beliefs as to what stretch goals achievable and desirable

CEO’s Challenge and Responsibility l “Purposing” or instilling sense of direction l Organizations as systems of people making choices l Broad range of “agendas”

Focus of CEO’s Work: Securing Commitment l “Corridor of Comparative Indifference” l Encourage initiative and creativity l “Orchestrating” or achieving coordination l Opportunistic

Some Tasks of CEOs l Focus Attention l Develop and utilize organizational processes l Establish policy to guide action

Policy-making l Policies are guidelines by which corporations guide internal activities l May contain a particular unit’s charter or objectives l Dictates internal procedures l Written vs unwritten

Some Tasks of CEOs l Focus Attention l Develop and utilize organizational processes l Establish policy to guide action l Build “architecture”

Architecture: Foundations of Corporate Culture l Goals and Strategy l Structure l System of Management l People/Staff l Skills l Style of Management l Values

Some Tasks of CEOs l Focus Attention l Develop and utilize organizational processes l Establish policy to guide action l Build “architecture” l Build critical capabilities l Build external network (e.g.. alliances)