Integrated Marketing Communications

Slides:

Advertisements

Similar presentations

Applying Integrated Marketing Communication to Social Marketing Jyotika Ramaprasad College of Mass Communication and Media Arts Southern Illinois University.

Advertisements

Integrated Marketing Communications

GOLDEN ROLE OF PROMOTION COMMUNICATION! COMMUNICATION! COMMUNICATION! COMMUNICATION! COMMUNICATION! COMMUNICATION! COMMUNICATION!

Marketing Management 27th of June 2011.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

Part One: Integrated Marketing Communications and Its Role in Brand-Equity Enhancement Chapter One: Overview of Integrated Marketing Communication.

Principles of Marketing

BA CHAPTER 10 COMMUNICATIONS - ADVERTISING LINDELL’s POWER POINTS.

Chapter Ten Integrating Marking Communications Learning Objectives 1.Describe the process of customer relationship management 2.Integrated Marketing.

Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.

Client Relationship Marketing Revision Guide Assessment Criteria and the unit objectives Knowledge and Understanding –analyse the size, scope and structure.

An Introduction to Integrated Marketing Communications

Marketing Management (MKT 261)

An Introduction to Integrated Marketing Communications.

13-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 13 Direct.

Marketing 101 JOMC 272. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

©2005 Pearson Education Canada Inc.6-1 Chapter 6 Direct Response Communications.

THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.

Introduction to Advertising

Advertising and Promotion

The new role of integrated marketing communications Facebook.

Marketing: An Introduction Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations Chapter Thirteen Lecture Slides –Express.

10-1 Chapter Fifteen Advertising and Public Relations.

Evolution of IMC, Advertising Industry and Its Main Players Lecture 1.

McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.

1 Chapter 6 Direct Response Communications. 2 Direct Response Advertising Direct response advertising can be a component of a direct marketing campaign.

Event Marketing. Integrated Marketing Communication (IMC) Brand Sale Promotion Advertising Direct Marketing /Online Marketing Customer Relationship.

Chapter 5 Lecturer – Md Shahedur Rahman Advertising Management.

18-1Copyright 2000 Prentice Hall Chapter 18 Sales Promotion, Public Relations, and Personal Selling.

© 2005 Pearson Education Canada Inc.1-1 Chapter 1 Integrated Marketing Communications: An Overview.

Integrated Marketing Communications Chapter 17 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

Topic: 10 IMC Strategies Dr

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

C HAPTER 7 Marketing and Advertising Planning: Top-Down, Bottom-up, and IMC.

Marketing Mix- Promotion 5/27/15. Promotion Communications - inform, persuade, and remind Tools : Advertising Personal Selling (Sales) Public Relations.

Integrated Marketing Communications and International Advertising Chapter 21 Matakuliah: J0474 International Marketing Tahun : 2009.

The New World of Marketing Communication. Advertising.

Main Characters of Business Marketing More complex buying Quantity, structure, concentration Technology and performance driven Importance of coordination.

Chapter Objectives To recognize the purpose of direct marketing as a communications tool. To appreciate the strategies and tactics involved in direct marketing.

Chapter 11 Other integrated marketing communication tools.

Promotion, Advertising, and Sales Promotion Strategies Pertemuan 22 Buku 1 Hal: Matakuliah: J Strategi Pemasaran Tahun: 2009.

CHAPTER 12 Integrated Marketing Communications M A R K E T I N G Real People, Real Choices Fourth Edition.

Marketing Communication Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 12.

© 2005 McGraw-Hill Ryerson Limited

Marketing 14 Integrated Marketing Communication Integrated Marketing Communications n Goal of promotion n Promo mix n Objectives and budgets.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

1 Historical roots Age of print Industrial revolution and emergence of consumer society Radio Television Outlet/Audience Fragmentation The Evolution of.

Lesson 2- Promotion. Objectives: Explain the purpose of promotion. Identify four different types of promotional activities. Describe the importance of.

Lecture One MKT 6810 Introduction to Promotions Management and Integrated Marketing Communications (IMC)

Chapter 10: Marketing Communications Programs

Today I will: be introduced to process of promotion and types of promotion So I can: Understand the procedure to determine Promotional Mix I will know.

Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.

Marketing communication are messages and related media used to communicate with the market. Marketing communication is the “promotion” part of the marketing.

What’s Happening?

CHAPTER 15: CLOSING OBSERVATIONS Lecture

Building a common platform for commercial communications education in Europe.

By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications.

Marketing Communications Introduction Session 1: Introduction.

An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

BUSS2 Marketing: using the marketing mix - promotion.

Univar USA Marketing Communications Platform January 16, 2015.

Starter (3 minutes): 1.Define ‘marketing’ 2.What different aims do you think a marketing department would be set by the business? 3.What is the difference.

Integrated Marketing Communications Introduction (2) An Introduction (2) Sunarto Prayitno 1.

MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional.

MARKETING COMMUNICATION STRATEGY

Dr. Ioannis Assiouras Promotion.

Chapter 17 Promotional Concepts and Strategies

Chapter 15: Integrated Marketing Communication Strategy

Presentation transcript:

Integrated Marketing Communications Pickton and Broderick (2001)

The basics of IMC Clarity Consistency Continuity Complementary Communications Economical Efficient Effective Enhancing

Integrating what? Agencies (all organisations involved in planning and implementing) Contacts (with the publics through any media or promotional activity) Messages (about products, brands, personalities, companies) Objectives (all campaigns aligned to corporate strategy)

P&B’s wheel of IMC IMC aims to integrate Image and Brand Management (one-to-many communications) with Customer Contact Management (one-to-one communications)

One to many P&B (2001) p 8

Marketing Communications The Hub of the Wheel Public Relations Personal Selling Integrated Marketing Communications Planning Information Centre Database Management Sales Promotion Advertising

Image and Brand Management What role in B2B? What communications concepts and models help to understand this role? Hierarchy of effects models Communications models Consideration sets

Trade partner support essential for success of consumer promotional campaigns awareness point of sale materials incentives

The role of print Advertising results in lead generation Print can be the first response or a support to sales visits Catalogues, brochures, data sheets capabilities brochures technical bulletins, test reports and applications histories

What role in relationship marketing? Does the website render the printed brochure obsolete?