Jamba to Go

Jamba to Go! You’ve been running around all day—soccer game, gymnastics, errands—no time for yourself! You’re really dragging, but there’s no time to even hit the drive-thru. If only there was something you could carry—something cold, refreshing, with a healthy boost you desperately need. Then you remember: you packed a Jamba to Go in your bag this morning; a cold, healthy, 100% all-natural fruit smoothie is only 30 seconds away. You take out the patented cooling can and flip it over, press the button on the bottom to activate the cooling mechanism, and flip it over. Thirty seconds later you are on the road to restoration. Jamba to Go : So you don’t have to stop!

Target Market Women Ages – Working women – Moms – Students On-the-go: want convenient products Interested in nutrition/health and willing to spend a bit more for it – 100% all-natural, no preservatives – Bold, interesting flavors, new “super” fruits

Focus Group Results Likes Convenient Filling-more so than juice No refrigeration necessary Like Jamba Juice Brand and name Uses fresh ingredients Dislikes Might be expensive Packaging disposal-not recyclable? Hard to open? Not different than other products

Ingredients Fruit puree of banana, strawberry, kiwi, raspberry, lemon and orange – 40% of total volume Raw sugar added – 5% of total volume Finely ground wheat germ – 10% of total volume – Adds to “health appeal” – When chilled, imitates ice crystals Distilled water – 45% of total volume – Clean taste, does not adulterate the natural fruits’ taste No preservatives

Packaging Sold individually or in packs of four – small packs attest to its exclusivity Polymer recycles with plastics

Packaging Specially designed 12 oz two-walled polymer can with a conventional aluminum top and bottom The inner walls serves to house water and capsules of aluminum nitrate. Simply squeeze the can and shake for ten seconds - the can chills itself to 35 F

Manufacturing Four piece package Shell already in production, inner sleeve easily adapts Bottled by a third party – Likely by the producers of private label sodas or fruit drinks

Competition Odwalla Vitamin Water Jamba Juice (from store) Coffee shops

Distribution Grocery stores – Located near checkouts – Sold individually and in packs of 4 Convenience stores – Located at the end of the aisle near the refrigerated beverages Bulk club stores – Sam’s, Costco, BJ’s – Sold in mult-packs (12 or 24 packs)

Distribution (cont.) Would be easily distributed in a can form Does not require refrigeration Could be flown overseas Can be transported by trucks The product in non-perishable

Advertisements Marketed under the well known company Jamba Juice – Same great taste as fresh Jamba Juice Ads would stress convenience of product – Can have a cold drink anywhere, anytime because of the specially designed freezing can

Advertising (cont.) Women’s magazines TV Commercials Radio Commercials Coupons Special Sales (Two for One) In Store Samples

Jamba to Go Healthy snack designed with women in mind Can be taken anywhere without refrigeration and be consumed cold Lower in price than other similar beverages Jamba to Go : So you don’t have to stop!