Business 100 Introduction to Business Dr. Kathy Broneck
Review Advertising Public Relations Promotions Integrated Marketing
Preview Information Technology (IT) IT in Businesses
International IT Spending Source: Newsweek, April 30, 2001 In Billions
The ‘Nets Intranet Extranet Virtual Private Network Enterprise Portals Broadband Technology Internet 2
Changing Role of IT 1980s= Information Systems 1970s= Data Processing 1990s= Information Technology 1995+= Knowledge Technology
Why Business Need Information Technology Increase Efficiency Gain a Competitive Advantage Find New Customers & Provide Added Value Plan, Lead, Organize, & Control
How IT is Changing Businesses Organization Operations Staffing New Products Customer Relations New Markets
IT & Management Human Resources Security Privacy Stability
Telecommuting Advantages Less Travel Time Save Money Smaller/Less Expensive Office Disabled Workers Disadvantages Dislocated Feeling Loss of Energy Turn Work Off? Part-Time Alternative
IT Skills…What you need to know Industry Standards Specialization Software (job specific) Database Skills (querying) Web navigation Office Suite No Computer Phobias!
Why People Surf the Web Source: Source: USA Today
Information Characteristics Quality Completeness Timeliness Relevance
Most Important Web Site Characteristics Site is updated frequently Links to other relevant sites Easy to find what you are looking for Site responds quickly to inquiries Site downloads quickly Source: Source: Yankolovich Partners
Hardware Technology Computers Pagers Cellular Phones Printers Scanners Fax Personal Data Assistants Wireless Information Appliances Networking
Software Technology Commercially Distributed Individual Bundled Suite Shareware Freeware
Business Software Purposes Word Processor Spreadsheet Database Graphics /instant message Accounting Integrated Software/Suites Groupware- Networks