ON NETWORKS, INNOVATION AND COLLABORATION Kira Lopperi, North European Logistics Institute (NELI) SULOIN – Sustainable logistics solutions through international networking

FORMAL SOCIAL INFORMAL REGIONAL ONLINE GLOBAL

Why I share Strenghten my bond Define my collective identity Give me status

Myths about networks I know what is going on in my network We cannot control informal networks It is all about communicating more

Organisational motives Access to new, complementary resources Reducing costs Access to new markets/new projects Learning, best practise exchange Risk reduction and risk sharing Increased flexibility Focus on core competence

Developing logistics networks Value creating clusters and networks for logistics Country profiles Types of organizations involved Small and medium sized enterprises Existing logistics networks Educational and logistics institutions Regional business development Motivations for network formation Knowledge sharing and better practices - port based industries New application and cross-industry solutions - Ict and logistics Ecological aspects in logistics International business, opportunities in Russia

Methods for cooperation All about creating presence and trust… with focus on knowledge and results

Some tools available Open, free software – Yammer – free online tool for your company – can create closed groups- share information, files, events etc. –

But… Our networks tend to be homogenous, not heterogenous

Develop participation

Cultural differences

Myths busted Those who think they know what is going on in their networks usually know the least Networks can be managed and developed

What will be done next? Identifying participants in Suloin and NELI networks (informal and formal) Visual map and positions of participants Analysis of value creation, power structures Development of networks towards strategic goals

Visual example

Leveraging networks for tangible results, Dr. Robin Teigland Open Innovation, Henry Chesbrough Game development, Jane McGonical Rob Cross, Nitin Nohria, Anderw Parker, Myths about informal networks Jarche.com Professor Vladimir Platonov, St. Petersburg State University of Economics and Finance Sources

Thank you! Contact: twitter kiraliina linkedin NELI, Heikinkatu 7, Kotka

North European Logistics Institute - NELI NELI focuses on supply chain management by developing transportation logistics, technologies and new cross border business models. The institute serves as a platform for research and development organization in the field of logistics.