Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Conformity.

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Presentation transcript:

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Conformity

Copyright © 2005 by The McGraw-Hill Companies, Inc. Classic Studies Sherif’s studies of norm formation

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Classic Studies Asch’s studies of group pressure ©William Vandivert

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Classic Studies Milgram’s obedience experiments

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. What Breeds Obedience? Emotional distance of the victim Closeness and legitimacy of the authority Institutional authority The liberating effects of group influence © Stanley Milgram, 1965, From the film Obedience, distributed by the Pennsylvania State University

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Reflections on the Classic Studies Behavior and attitudes The power of the situation The fundamental attribution error

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. When Do People Conform? Group size Unanimity Cohesion Status Public response No prior commitment ©PhotoFest

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Conform? Normative influence Informational influence © Ken Lambert/ The Washington Times Photo Agency

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Who Conforms? Personality Culture ©Mark Peterson/SABA

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Resisting Social Pressure Reactance Asserting uniqueness © Chromosohm Media/ The Image Works

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Supplemental Slides

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Conformity

Copyright © 2005 by The McGraw-Hill Companies, Inc. Influences on Conformity

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Influences on Conformity

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Influences on Conformity

Conformity Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Impact