Promotion mix for Jen and her Karma By Winne, Trista, Joy, Carmen, Helen, Autumn, Mila and Pancho

Jen’s target and problems attract many of the people who work in major office complexes nearby Problems: 1. not directly on the business people’s path to or from the metro station 2. cannot afford to spend a lot of money on promotion

Solutions for promotion solutions advertising Sales promotion Word of mouth

Advertising Distribute leaflets Outdoor Direct mail Internet

Distribute leaflets Designed in an eye-catching style, A4 paper, including information about Karma Distributing near the metro station or around the blocks, or put them into the mailbox in the office building nearby People who come to Karma with the leaflets will have some discount The advantages and disadvantages: it is cheap but may be refused directly.

Outdoor advertising Design billboards and posters by themselves, limit the message and convey warm and comfortable information of Karma, made of wood Put them in or near the metro station,the office building and the blocks as well Effective, easy to catch attention and affordable

Direct Mail advertising Sent letters, fliers and catalogues about Karma to the office building around and the mailbox nearby Effective in reaching specifically targeted people Regarded as junk mail and thrown away

Internet advertising Promote Karma with the help of Internet, such as micro-blog, blog, MSM,QQ or just make her own website Inexpensive and effective

Sales promotion Sampling Coupons Trade stamps

Sampling promotion Offer free coffee to demonstrate the product’s superiority near the office building, in the building, on the path from Karma to the office building drive a car to do promotion with coffee, bags of coffee beans and dessert for the pedestrian quick,effective, generating word of mouth

Coupons and trade stamps People with coupons can get discount, e.g. 10% or 20% off Customers who accumulate the trade stamps to a certain amount can just redeem for additional merchandise or presents,or get some discount

Word of mouth Offer good service, be friendly to the customers and even make friends with them, and encourage them to tell their friends if they like the coffee house It work both ways, promptly deal with customer complaints to prevent negative word of mouth

Other methods Four people together, one is free( 四人同行，一人免费） The first 20 customers can get some discount, e.g. 30% off As for the members, a specially designed and free cake will be served for them as his or her birthday present Customers can make coffee by themselves of their tastes Serve constellation coffee( 星座咖啡 ). Coffee of different constellations have different tastes, e.g. virgo is vanilla mocha （处女座是香草摩卡味）