By Shane Stuart, Ken Munch, and Mohammad Hossain

History Started in 1992 by two brothers Travis and Dane Boersma Began in Grants Pass, Or Originally started from a push cart Now has 115 stands throughout Oregon, Washington, California, Idaho, Nevada, and Arizona

The Dutch Creed Adopted the “Optimist’s Creed” as their own All About being positive and lovin’ life Customer service is #1 “Guaranteed to Satisfy” “It’s All Good”

Strengths Fast service - Drive thrus! Friendly and well trained employees Cheaper prices Quality coffee Easily accessible locations Wide product line (coffee, smoothies, tea, chai, Red Bull, ect.)

Weaknesses Limited sit down locations Only located in northwest and west coast Limited locations within major cities like Portland Limited menu to the naked eye

Opportunities Only beings in 6 states allows for major expansion Maintain low prices Open more sit down locations where needed (Dutch Bros. on Monroe) Build better brand loyalty Increase product line to offer more to customers Cross Branding

Threats Other drive thru coffee companies Increasing prices of goods (Milk, coffee, dry goods) Increasing gas prices Increased awareness of healthy living Starbucks threatens sit down locations

Franchising $350,000 - $500,000 to open your own Gain franchising rights, right to use company name, and buying power $150,000 net worth requirement Given geographical area to franchise Plan to expand nationwide Both single and double drive thru

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