1 GlobalStart WP3: Tools for Global Start-up Support Marketing and Communication plan to support a university spin-off programme for global startups (Deliverable.

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Presentation transcript:

1 GlobalStart WP3: Tools for Global Start-up Support Marketing and Communication plan to support a university spin-off programme for global startups (Deliverable D8)

2 Global Start-ups Vs “classical” start-ups There is empirical evidence showing that some resources and capabilities of Global Start-ups differ from those of classical start-ups, i.e. their needs and wants differ. “Global Start-up firms are those that from inception seek to recognise and exploit opportunities by combining resources from and selling outputs in multiple regions around the world.”

3 Venture University Regional ? How do our universities support spin-off companies and particularly global startup companies at present; inventory and benchmarking ? How can GlobalStart help to “support the support”? 3 support levels: ! (global)start-ups needs  TTF’s needs  instruments for TTF’s ? Instruments available / to be developed

4 Benchmarking instrument Instruments for TTF’s Marketing and promotion plan Development plan Quality management handbook Balanced scorecard for universities Monitor for entrepreneurship / global startups

5 Marketing and promotion plan contents: Part 1 Market Research Defining the scope Defining the need for a spin-off support programme (ssp) Positioning of the spin-off support Part 2 Marketing and Communication AIDA+C Annexes 1.Marketing research tools 2.Promotion and communication tools

6 Annexes: Marketing Research tools & Promotion and Communication tools Part 2: Promotion and Communication tools 1.Example of a marketing and promotion plan for a ssp 2.Examples of marketing and communication tools: Website Information leaflet to promote a ssp. Poster to promote a ssp Invitation letter to a kick-off seminar, to promote a support project. Invitation letter and poster to promote a business plan competition 3.Publicity Part 1: Market Research tools 1.Example of a basic feasibility survey 2.Example of a basic feasibility questionnaire and invitation letter 3.Examples of a basic SWOT (strengths, weaknesses, opportunities & threats) analysis 4.Example of an advanced feasibility study 5.Example of an advanced market study