Soft pbx pres. 14.11.01 - 1 Soft PBX’s “The Time Has Come”

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Presentation transcript:

Soft pbx pres Soft PBX’s “The Time Has Come”

Soft pbx pres. 14/11/ The Technology – Hysteria Curve Hype Hyper-Drive Reality Check Disappointment Slide (PHPD) Despair Market Reality Creation Time Marketing

Soft pbx pres. 14/11/ Top rating in Gartner’s network convergence report (North America) Less than 100 Lines More than 100 Lines The only vendor to reach the magic quadrant In both categories

Soft pbx pres. 14/11/ % 10% 20% 45% 60% = Total Lines (MZA) = Traditional lines (Cahners In-Stats) = IP Lines (Cahners In-Stats) Market Dynamics Enterprise IP Telephony ‘000 Lines, Europe “ There is a growing consensus that end users’ next communication system purchase will either be an IP-PBX or a circuit-switched system with substantial IP telephony capabilities ” -- Phillips InfoTech 12/30/00

Soft pbx pres Customer requirements

Soft pbx pres. 14/11/ What is the Requirement? Integrating telephony into powerful new business applications Connecting telephones locally via the LAN Interconnecting people at remote locations IP Network

Soft pbx pres. 14/11/ What is Driving Force? For connecting sites via IP: –Toll bypass to reduce costs –Extend central applications to remote office and home workers –Remote management For LAN telephony: –Reduce costs of management and installation (plug and play and on-line help) –Provide architecture to support new integrated applications –Simplified roll out of new applications For integrated business applications: –Enhanced conferencing –Unified messaging –Web enabled contact centres and self service solutions –One number follow-me services –Click-to-talk IP Network

Soft pbx pres. 14/11/ The Many Faces of deployment Voice over IPWeb Telephony Integration IP Telephony Applications Unified Messaging Click to talk / call-me Simplified conferencing Simplified management LAN / WAN Quality of Service In-line Power Patch Panel Network Energy Source Telephony Call servers IP Enabled PBX Converged networking Remote locations

Soft pbx pres Building Blocks for a Soft PBX

Soft pbx pres. 14/11/ For Any Enterprise Phone System You will need: Phones Telephony software Applications Management Underlying Network

Soft pbx pres. 14/11/ The Building Blocks of Telephony Phones Telephony software Applications Management Underlying Network Now, let’s take a closer look

Soft pbx pres. 14/11/ Today’s Digital Phones Provide: One touch line and feature keys –Single line, multi-line, ACD for call centre –Call forward, transfer, ring again, boss-secretary filtering Hands-free/Headset support Support for business applications –Message waiting indication –ACD queues for contact centres –6 party conference keys or 64 party conference bridge application Powered delivered through the cable

Soft pbx pres. 14/11/ IP Phones Do Consider: Critical business features –Boss secretary filtering –Auto ring again when free –Camp on when busy –Conferencing Support for downloadable upgrades –New feature and functionality Management and applications –Easy to configure, easy to use? Power –Power over LAN or mains? IP Deskphone PC Software Phone

Soft pbx pres. 14/11/ The Building Blocks of Telephony Phones Telephony software Applications Management Underlying Network

Soft pbx pres. 14/11/ Today’s PBX Software Can Provide “Tried and tested” software –First digital telephony system was introduced 25 years ago Over 400 features and services developed over years of customer feedback –Includes both visible and invisible features Least cost routing, network hop-off, etc Open CTI interfaces for controlling digital telephone sets –Microsoft TAPI Carrier grade reliability PBX

Soft pbx pres. 14/11/ IP Telephony Software Do Consider: All the functionality you need to run your business –Operator features –End user features –Applications –Management and billing Integration with your existing voice network –ISDN, voic , operators, management system Reliability IP telephony software IP Network

Soft pbx pres. 14/11/ The Building Blocks of Telephony Phones Telephony software Applications Management Underlying Network

Soft pbx pres. 14/11/ Today’s PBX Applications Can Provide Convergence of voice and data at the user’s desktop –Voic in box –“Click to talk” on web pages –Multimedia contact centres –Personal productivity apps Software running on commercially available platforms Open interfaces Choice of circuit switching or packet switching to the phone PBX Applications IP Network User desktop TDM Network

Soft pbx pres. 14/11/ IP Telephony Applications Do Consider: What business applications you need to run your business –Conferencing? Messaging? Call Centre? CTI? Web collaboration? Integration with your existing infrastructure –New applications to existing users –New users with existing applications Compare applications before choosing your communications system Applications IP Network User desktop

Soft pbx pres. 14/11/ The Building Blocks of Telephony Phones Telephony software Applications Management (I think you get the picture) Underlying Network

Soft pbx pres. 14/11/ Customer Need: IP PBX – Pure IP centric solution Succession CSE 1000 –Business values of Nortel voice –Leverages M1 feature set and client- server applications –Proven, reliable technology foundation –Transparent user interface to Meridian 1 users –Supports all IP Enabled capability –Full Feature networking with Meridian 1 immediately –Interworking with other vendors PBX’s Enterprise Network Applications Communication Server End User Access Gateways PSTN Management

Soft pbx pres. 14/11/ i2004 Internet Telephone Terminals and Clients i2050 Software Phone e-mobility Wireless LAN Unified Messaging: CallPilot Contact Centre:Symposium Applications Management: OTM Enterprise Succession Building Blocks Succession Media Gateway Analogue Desktops CSE1000 LAN WAN Infrastructure IP-enabled Meridian HPA PSTN Remote Connectivity RemoteOffice 9150

Soft pbx pres. 14/11/ Evolution without Discontinuity Same telephony capability and unified applications Trunk Gateway i2050 Lines Gateway i2004 Data-oriented architecture CSE 1000 Wireless Gateway WAN LAN Router i2050 i2004 Voice-oriented architecture PSTN Meridian 1 Fax 100% network feature transparency

Soft pbx pres. 14/11/ Carrier IP VPN Strategy Nortel migration story for installed voice base to a IP data infrastructure –Ongoing Equip existing Meridian PBXs with IP Telephony Gateway (ITG) cards Main site migration of main telephony leased lines onto IP data network –Current/Short term Smaller sites integration & equipment unification Enterprise network simplification using Meridian Call Server 1000 (CSE1000) –Medium term Carrier network integration New services within/between enterprises

Soft pbx pres. 14/11/ Meridian 1 Leased Lines Meridian 1 OLO TDM network Carrier TDM network VPSVPS Meridian 1 Norstar Data network/VPN Equip existing Meridian PBXs with IP Telephony Gateway (ITG) cards Main site migration of main telephony leased lines onto data network ITG VPSVPS VPSVPS VPSVPS Telephony evolution – Ongoing

Soft pbx pres. 14/11/ VPSVPS BCM Telephony evolution – Current/Short Term i2050/i2004 ITG VPSVPS Meridian 1 BCM OLO TDM network ITG VPSVPS Meridian 1 Carrier TDM network CSE 1000 ITG Meridian 1 Data network/VPN Smaller sites integration & equipment unification Enterprise network simplification using Meridian Call Server 1000 (CSE1K) VPSVPS

Soft pbx pres. 14/11/ VPSVPS Shasta i2050/i2004 BCM Telephony evolution – Medium term Carrier TDM network ITG VPSVPS Meridian 1 CSE 1000 BCM OLO TDM network VPSVPS ITG Meridian 1 ITG VPSVPS Meridian 1 Data network/VPN VPN dedicated to carrier CSCarrier CS Carrier IMS Telephony services Line and Trunk Telephony services on a standard platform Multimedia Services Meridian 1 Carrier network integration New services within/between enterprises Firewall NAT

Soft pbx pres. 14/11/ Does It Have to Be an “All or Nothing” Solution? Absolutely not! The best approach is an evolutionary or a “Mix and Match” solution: –Mix digital (TDM) phones with IP applications –Keep digital sets in campus but do VoIP between sites –Add IP phones and re-use existing applications eg Voic The solution must satisfy your individual business requirements, not the vendors products

Soft pbx pres Many Thanks Time for questions?